Corporate Superpower – Unleashing the Energy of Culture

Corporate Superpower will be released by WildBlue Press (USA) on the 07th of March.

Companies rise and fall with alarming rapidity. Employees and managers have little or no loyalty to their organizations and are always on the lookout for a bigger paycheck or the next step in their own careers. All of this presents major problems for any organization, whether a gas station, church or international corporation. And they can all be traced back to one thing – culture.

Culture is the soul of any organization. A strong culture breeds loyalty, innovation, and success. A weak culture will breed cynicism, apathy, instability, and the eventual demise of the organization. Yet, culture is an often overlooked aspect of business thinking and strategy. Whilst offering new ground-breaking approaches to culture management, Corporate Superpower offers a step-by-step discussion on how to revise and maintain strong culture whilst concentrating all inner organization’s energy on the achievement of its goals.

Culture is formulated through symbols calling for actions, and values which motivate company members for effective co-working and high performance. The book discusses the nature and roles of symbols, values, rules, and attributes, and their role in a culture’s formation and thus, helping to understand how these factors help to align people and maintain the strong culture.

There are a lot of organizations with counterproductive cultures in which culture is an inhibitor, slowing down all processes and increasing transaction, governance and production costs. This issue is rarely discussed but very often faced by all of us. In this book, a reader will learn how to fix culture when it goes wrong. 

Teamwork, innovativeness, professionalism, accountability, shared vision, and trust form the main asset of any organization, its metaphysical resources. They define the nature of psychological power residing in culture and have direct impact on a company’s performance and achievement of its goals. Whether or not this potential is realized depends on how effectively it is exploited. The phenomenon of metaphysical resources is a subject even more neglected than culture itself.

Companies differ in terms of their specific archetype and so, the nature of their culture is different. Much like human psychology, different organizational cultures can be viewed as introverted and extroverted and thus, cannot be treated using a uniform approach, where culture’s specifics have the direct impact on stimulating company productivity.

Ideology is the culturally bounded agreement between an organization and its members and plays an important strategic role for any large organization or state. These important aspects are largely neglected in the business literature despite the powerful role of ideology.

The role of leaders and managers as creators of positive culture is to ignite, develop, and maintain heal corporate culture. The modern leaders acting as people servants are responsible for the development of critical metaphysical resources which defines sustainability of every company.

Culture is dynamic and demands constant revision in order to keep it strong and productive. Corporate Superpower discusses critical points of culture maintenance which leaders can implement daily using instruments available to them whilst concentrating all inner organization’s energy on the achievement of its goals.