The Corporate Puzzle

These are the seven specific areas you need to consider in your franchise prototype process:

• Primary Aim
• Strategic Objectives
• Organizational Strategy
• Management Strategy
• People Strategy
• Marketing Strategy
• Systems Strategy

These seven areas will fine-tune your plan for ultimate success. In this post, we will cover the first three.

Primary Aim

It's essential in business development to set goals and see a vision for the future. This must go beyond the business as you must consider what you want out of life. What do you dream about? How do you see your success unfolding? Recognizing and understanding these things will give you the momentum to get started and the stamina to see it through. Please take a minute to write them down and tape them to your desk for a constant reminder of your goals.

Strategic Objectives

These are essential in taking your business from surviving to thriving. All of these objectives should offer solutions for how to get to your primary aim. There are many things you can use to set strategic goals, but here are a couple of the most popular:

1. Money: Setting monetary goals is a powerful yet simple way to see how you are doing at any point in time. It's simple to measure and easy to find adjustments to help meet this goal.
2. Worthy Opportunities: When considering partnerships and other business opportunities, consider whether they will help you reach your primary aim. Those are the best opportunities to consider seriously.

The key to setting standards and goals is not to limit or stress yourself out. You must find quantifiable things to measure your progress toward your primary aim. The above are just two suggestions, but regardless of the standards you set, pay attention to the details, as this is one of the biggest keys to your success.

Organizational Strategy

The strength of your organizational strategy can make or break your business, so it is essential to take the time to put together a solid structure for growth. Generally, a company is organized around the roles and responsibilities that need to be addressed on a daily basis and the personalities required to fulfill these roles.

No matter what roles and responsibilities you have defined for your employees, it would help if you kept your primary aim separate from your company's primary aim or mission statement. Once you've identified your company's primary aim, setting up a position structure that works will be easy.

Remember to develop position contracts. Your employees should sign a contract outlining their roles and responsibilities. This helps keep them unmistakable for you, the employee, other employees, vendors, or others.

You can see how these areas work together to create a solid foundation for your business. If you need help defining any of these areas, please don't hesitate to contact me at [email protected] or you can reach me at 1(850)377.0716 or 1(772)237.1715

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