Corporate Purpose

Written by Pia Talbot, associate of Thissen Consulting Ltd

Covid has made companies think about their purpose and aim, some are rethinking their drive for profit and want to focus more on existing clients rather than always acquiring new ones. So, what is corporate purpose? Or a more important question, what is a corporate purpose worth having? Today we are going to explore these questions even deeper.

Reason for Being

What is your company’s core reason for being? This is the question to start off with. They always say that we as people evolve throughout our lives and this is no different for businesses. Especially now, a lot of us don’t know where we stand, but get back to the root of what your company stands for and you will find it much easier to move from thought to action.

Source: Jonesandpalmer.co.uk

Action

Purpose isn’t in words. A beneficial purpose should lead to action. So, whether this year has shown you that you feel the need to focus on existing clients instead of gathering new ones, show them that you take your corporate purpose seriously by putting it into action. Show rather than tell, as this is the best way for people to understand what your business stands for.

Existing Clients

There is no better time than now to give some much-needed recognition to your existing clients. We are always trying to expand our businesses through gaining new clients, but we need to remember the people who got us to where we are now. In a time like this, our existing clients need more support than ever. We don’t know what has been going on in their lives through this troubling time, so we need to be as flexible as possible to show them we care.

Why?

A way in which corporate purpose statements often go wrong is that they mention the who, the what and the how, but fail to acknowledge the why. We now know what you do, who you do it for and how you do it, but why are you doing it? People like to know your position when it comes to the reasons for your business, so don’t forget to mention the why when offering your statement.

Re-Evaluate

The past year in which we had a global pandemic has been one of the most difficult times for businesses. When it comes to things being out of our control, we can still do our part, but time is what will heal most of all. Be patient, focus on what matters and re-evaluate what needs to be done when times have slightly changed.

About Thissen Consulting:

Thissen Consulting Ltd is run by Daphne Thissen who trained as an architectural historian with over a decade experience in diplomacy for the Dutch Ministry of Foreign Affairs in the UK. Daphne is a business and employee relationship professional whose experience of running her own consultancy, helping clients improve their relationships, and interaction, with (prospective) clients in the commercial sector, began in 2008. Her initial foray into the private sector focussed on training, coaching and building international partnerships, focusing mainly on soft skills used in business and client relationship development.

As part of her Independent Client Feedback Interviews and Client Relationship Development services, data analysis is offered as part of the in-person interviews which are always based on questions designed together with the client. Detailed reports give a transcript of the actual interview, KPI linked data and net promoter scores, as well as suggestions for further action and potential quick wins.

Thissen Consulting Ltd works with impressive clients in the UK services industry: Pick Everard, RED, Gleeds and Perfect Circle to name but a few.

Get in touch for a free consultation: