The Corporate Files !!! Do you Know Branding Er & Ee is the Key

Before getting into the topic in detail , lets understand what is Branding ?? Here it is the typical definition of Branding !

Branding is?the process of giving a meaning to specific organization, company, products or services by creating and shaping a brand in consumers' minds.

This is the traditional way of defining Branding ! But did you anytime think about Individual Branding also play a significant role ??Yes Brand Promotion applies to an individual too. But the difference between Corporate Branding and Individual Branding is?

• Corporate Branding promotes the values, culture and the vision of the company to its customers
• Individual Branding signifies self-driven core values, Characteristic and Attitude to differentiate self from others in a Positive way

Brand with Colors : Color significance and relevance plays a very critical role in Brand Promotion – It is very important to choose the colors that will promote the purpose, vision and core values of self and company !

Now Lets get into the Heart of the Topic for today ! Er Vs Ee Branding concepts: Just to elaborate it more easily its Employer Vs Employee Branding strategies and its importance in the corporate world.

Before switching on to the Employer Branding , most of us already know the Logos and color codes followed by many corporates to depict their core values, culture and product promotional strategies

Lets now look into another angle apart from Just Marketing Lenses , Now visualize the Brand significance from the lens of an HR ! People & organizations must always be in sync to keep the bonding strong and empower each other to grow together!

Employer : As a Employer it is very much critical to ensure that the Brand strategies that you promote are mapped to the Employee Benefits and Corporate growth parameters

Key Phases to empower Branding in the HR Process?:

1. Hiring Phase : ?Getting the Right Talent into the Organization is one of the most critical and challenging aspect in the HR Process. Here Brand power of the organization plays a vital role to attract the talent to major extent . But more than the Brand power , it is now very much critical nd essential for the companies to focus on?

Employer Perspective :

• Culture of Respect & Trust driven by the Purpose : Ensure clear and transparent hiring process is defined for attracting Right Talent without any discriminations
• Job Roles are clearly defined with Roles and Responsibilities to deliver the Tasks
• Set clear expectations about Skillsets and Expertise , Experience.
• Effective Interview process is always the key to drive the best candidate experience : Keep it more Relevant ! Keep it Real | Align it with Human Factor | Listen to the candidate story with empathy | Hire the Character & Train the skill !
• Feedback : This is very critical ingredient that will help the candidate to improvise! In case of Rejections make sure proper feedbacks specific to candidates are communicated effectively with justified reasons and any suggestions for improvements and developments

Source : Recruitment.com

Candidate Perspective :

• Ensure Choosing the Employer Not just based on Brand power ! View the culture too
• Make sure to?Apply for the relevant Jobs that match your Skills and capabilities : Ideally 70% of Match is recommended for the Job profiles to apply.
• Cautiously Use Social Media Platforms to keep your Positive image and reputation & Avoid Negativity which will impact your personal Brand !!
• Ask for questions during interview to understand more about core values of company
• Use the feedback to improvise self ! Accept the Facts ! Change & Transform

2. Pre & On-Boarding : Next step after the selection of Right candidature is to focus on employee friendly Pre & On-Boarding process . How we can make it more lively and Purpose driven with Human touch?

Employer Perspective

• Clear Process steps in place to make the Onboarding process smooth and effective
• Leverage on Technology to ensure Master data/ Credentials are collected in ease manner
• Assign a Buddy to take care of the candidate till the time they join the company
• Having Personal chats with empathy & Care will do more wonders and create trust
• Set the clear expectations and realistic Timelines that are easy to follow and obey
• Make the Orientation programs more interactive | Driven by purpose and clarity | Celebrate the entry of new Talents into the company to make it memorable !!

Employee Perspective

• Ensure you understand the Job Responsibilities and Expectations set by company
• ?Keep your testimonials factful and realistic : Avoid any fake submissions
• Talk to your buddy for any doubts and make yourself clear about the process without any assumptions
• Communicate your Joining date to the team in advance and also any potential delays
• ?Understand the culture and career prospects in the orientation programs
• Make sure that the Financial elements are well aligned and understood?

Time Management is the Key :Both the Parties must ensure they value each others time and Efforts !

3. During the Employment?: Branding applies to End-End life cycle of HR Process : Both Employer and Employee must ensure that the strategies followed will not impact their brand power. The enthusiasm should continue always with more trust and empowerment?towards each other

Source : AIHR

Employer Perspective

• Set the clear expectations about the work model and well communicated
• Managers must own the full responsibilities and drive the company objectives with clear and empowered way along with empathy !
• More than the Job roles , it is equally Important to ensure that the process focus on employee wellness, More breaks – CEOs can also Join the family break events
• ?Managers must treat the team like their own family and empower, engage the team members to drive decisions and goal achievements by creating Career growth opportunities
• Celebrate the Milestones : Long service , Birthdays, Promotions, Anniversaries , Key certifications or projects accomplishments in a Big way ; Invite Families to witness this event to empower the employee(s) : These recognitions and rewards can be projected on a Big Screen : Like a Movie Launch with free tickets to employee & families just to create a joyful and memorable experience to them.

Employee Perspective

• Take time to settle down & spend some time with team and Manager to build the rapport
• Ask questions to get clarity about the roles and expectations , objectives -self & Team
• Always keep an eye on your behaviors in the team ! Promote integrity & Trust element
• Leverage on Regular 1On1 or connects with team & Managers to keep the feedbacks and discussions drive your vision and goals along with company growth and goals.
• ?Focus on Learning and Avoid the Claim Vs Blame game !!
• Celebrate the milestones of self and team members too | Avoid rumors & focus on facts

4.?Offboarding /Separation: ?This phase often terms to be the least visited and ignored by most of the companies. this needs to change: Onboarding to Offboarding ! it is very important to keep the level of respect, trust and transparency in the same way!!

Employer Perspective :

• Make sure that the separation policy ensures a Memorable Experience to employee leaving the organization
• Have an event to acknowledgement of the contributions of the exit employee
• ?Financials dues or obligations are paid on time ! Create the stage to allow the employee speak about their experience and thus branding the organization values and culture practical way

Employee Perspective

• Never misuse the Notice Period : Use the time to deliver the pending tasks and ensure smooth KT or handover to the team with more Integrity
• Take time to speak about the experience and the work culture in a positive way – Self Brand value and corporate Brand value gets enhanced by this opportunity
• Make sure you have Clear expectations & understood the exit policy – Make it more Memorable by making optimal use of the event

Some Do's & Don'ts :Employer (Empower -Er) Vs Employee (Engage - Ee)

How can the Employer Vs Employee Journey made More Effective and Empowering?

Best Practice in Making the Employer Vs Employee Relationship more Stronger and Engaging

Conclusion : Follow the P.I.E Model to Further scale up your Brand Power

Here is a Video which explains the P.I.E Model in Detail ;

P - Purpose | Passion | Plan of Action

I - Innovate | Integrity | Inspire

E- Empathy | Empower | Engage

Personal Branding lies on 3 Main Pillars in Personal & Profession Life

• Personal : Self-Care || Trust || Family Bonding
• Professional : Positive Thinking | Passion | Purpose

?With these core values we can be able to achieve the following

• Personal : Peaceful life | Financial Stability | Happiness
• Professional : Empathy | Career Growth | Uplifting others

Final Conclusion : In Nutshell what is Branding ? It is your identity as a Employer or Employee that your Branding will Enhance and Empower

Credibility || Self?Identity || Reliability ||?Trust || Visibility || Mutual?Growth

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