Corporate Events and Family Fun: Maximizing the Potential of Your Event/Meeting Rooms

There are so many reasons customers love to utilize our event rooms and meeting spaces. By renting the areas out as often as possible you are generating an increase in your overall sales that will be evident in your reports. It's time to start thinking of how to maximize the potential of your rooms and get more guests to want to enjoy the privacy and location that you have to offer.

Be Flexible: Think Outside the Box

Event rooms shouldn't only be used for birthday parties and business meetings. Think bigger! Of course they are perfect for those smaller groups; but what if you advertised bigger events to utilize your spaces? You might be saying to yourself, “How? We only have small rooms, so how can we host bigger events?” It's time to look into converting your smaller rooms into one large room when needed. It is a perfect conversion that gives you the best of both worlds.

It's all about flexibility. Let's say your rooms are clustered together or lined up with each other. It can be arranged to have the walls that separate each room be altered so they can open up when needed. Thus, creating a large room for bigger events. What type of events, you may ask? Weddings, bachelor/bachelorette parties, graduations (of various types), local business award ceremonies, corporate Christmas parties, etc. The possibilities are endless!

Once you have the rooms altered to be converted into a larger facility, get your marketing team to advertise all the different ways it can be used. Let people know you are there, you have space, and you provide a fun and entertaining experience all the way around.

Another way to maximize the potential of your rooms is to set up strategically located cameras to record a video and or produce stills of the event for an added price. Let your guests in charge know about this wonderful addition so they can relax and let you take care of all of their needs so their time can be better spent enjoying the festivities.

Going the Extra Mile

Once you have successfully transformed your spaces, your PR team can get to work promoting the renovations. This will show the public that you are making changes with their best interests in mind. Your park or FEC wants to be a part of their greatest moments and be involved in making wonderful memories with them. It shows unwavering dedication to making sure that you can provide the best experiences possible for your guests.

07-09-22

?Tim Murphy is CEO of APX Operating Company, dba Boomers Parks, under the ownership of Cerberus private equity ($55B assets). Boomers Parks owns six family entertainment centers and two water parks with locations in California, Florida, and New Jersey.

As CEO of Boomers Parks since 2020, Tim took these eight parks from bankruptcy to profitability in just a year – in the middle of a global pandemic. When Boomers acquired these parks, they were operating at a $10 million loss. Tim transformed the customer experience and added new revenue streams to generate a 180% increase in revenue in 2021 (and on track to be a 250% increase in 2022).?

Tim launched his 35+ year career at Walt Disney World and has since served more than 150 entertainment, restaurant, and food & beverage brands across more than 10,000 locations in C-suite and senior positions.

?Additionally, Tim is a Board Director with Coney Park, Happy City, and YuKids - Family Entertainment & Amusement Parks, part of The Carlyle Group ($275B assets), a private equity firm that operates 150+ family entertainment centers and amusement parks in Latin America.?

?Tim has worked with top-tier entertainment and restaurant brands including Disney, Rebounderz Trampoline Parks, Darden Restaurants (Olive Garden, Bahama Breeze, etc.), Red Lobster, Jimmy John’s, Applebee’s, Sonny’s Bar-B-Q, Denny’s, El Pollo Loco, Hardee’s, Golden Corral, and Firehouse Subs.?

Tim has overseen more than 35 purchase transactions involving over 1,200 restaurants, stores, and park locations.?With extensive experience in buying and selling businesses, handling negotiations with buyers and sellers, and creating strategic partnerships to build strong brands, Tim has facilitated deals ranging from $11 million to $350 million+.

?Tim is a member of IAAPA, CAPA, FAA, AAMA & WWA. He is a licensed commercial real estate broker in the State of Florida. Tim earned a BS/BA in Accounting from the University of Central Florida and?an MBA in Finance from Orlando College.