CORPORATE EVENT MANAGEMENT

Event organised or funded by a business entity are often called corporate events. There are many things to look out for, demands of the client and following the right agenda is very important in this scenario. From incorporating the theme consistently to management shenanigans throughout the event, we are all here for it.

Plan and Strategize:

·??????Set up the key metrics, the couple of basics that we must wrap our heads around as first order of business id setting a date, time, venue and principle theme.

One must know that all are connected measures and actually further help in lining up the event’s activities and sketching out a first draft of the schedule and the whole set up.

·??????Create an ultimate goal, determining what is the outcome and the main objective before finalizing event, is very important. This further helps you identify the actual theme in focus and target audience.

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·??????Communication is the key; always stay in touch with what the client desires. Present your idea and vision for the event beforehand and let them put out their views or any special requests on the table too, so that there is a similarity to what they wanted when it finally meets their eyes.

Listing key note speakers, invitations, types of catering, hosting and assistance are some basic things to be discussed before between the two parties for smooth final planning work.

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·??????Knock-out work division, spread the load and get the work moving. From managing the outsourcing of invites to all the décor, it’s a very important task to give people specific work so that they can deliver their part when it all starts taking shape in the last stages.

Crowd experience:

·??????Experiences and to offer something new to discover is a really interesting aspect of event management and here is where the creative thinkers step in. Take new turns while twisting the basic follow up for something new.

·??????Allocate your resources wisely; let your client know how much can be done in a considerate amount of budget and resources. Budget planning is again a part of the preparation and is a step which needs to be analysed every now and then during the process.

·??????Know your audience doesn’t mean the quantity metric. It actually notifies their online presence. In a corporate event, professionals from many industries are present but most of the time the event is actually focusing on a particular section of industrialists. As you understand what people you have the major run on, you know how to and what to serve them through the program.

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The Show’s Essential:

·??????Storytellers over everyday hosts. From presenting the client’s brand to pitching and promoting, you need the audience to feel connected and with the whole agenda. A trail to catch up with it what engages them and keeps them interested. Play with the ethos and there is no better person to attach context to some facts and put it as ‘interesting information’ for people to remember. Delivering the right content and choosing the appropriate length ties it all together.

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·??????Buckle up staff and always be ready to assist. Try to divide the crowd into sections and allot managers for each of the section. Remember that it should not be too obvious and let people merge in the environment themselves, only when they really need help, they must step in.

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·??????Moment marketing and digital promotions are actually very much trendy, and even 3-D posters and all the animations work hand in hand with those techniques. Moment marketing is a way of taking the offline happenings to promote the business online. As spontaneous as it may look, it is often pre-planned for smooth transitions. Waiting for some on the spot opportunity is not a great before-hand ideas for promotion but this doesn’t mean taking away the actual meaning of moment marketing.

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Corporate events need to be classy and sophisticated while brand image development and presenting must be very subtle at the same time.

Align with budding influencers in the similar field helps further increasing the reach out.

Webinar are an interactive online session with eminent people where presentations are shared, polls and surveys happen and doubts are cleared. They can be streamed later by interested audience and are very efficient in marketing aspect. It saves money and connects irrespective of geographical location of a being who wants to join. It connects people and is a very innovative way of inviting experts to the event by having their presence virtually.

Projection mapping ?set up in a sequence tailored to each speaker, keeps guests engaged with constantly evolving visual content.

Present make-it-yourself platforms for the investors and sponsors in the event and keep their space flexible for them to do their part at its best, as they desire.

Try group and team management motivational seminars and discussions to be a part of the whole thing. Leadership activities and open mike open up people and can be great in a company meet-up.

Manage logistics and maintain database of all the attendees with basic metrics to define. Everything about the event must be tried to be recorded and taken down. After-show giveaways are very essential part of promotion of the client’s company and also key part of business development.