?? Corona vs Guinness global marketing campaigns, watchouts for Diwali, Día de los Muertos and Hallowe’en and getting 'glocal' creative right.
In this edition:
Corona vs Guinness global marketing campaigns. ??
This summer, Guinness and Corona each launched their largest global marketing campaigns to date, leveraging iconic sporting events to reach audiences worldwide. Both brands aimed to balance global appeal with local relevance, but which campaign succeeded in creating a cohesive and truly global concept? Read the full article (3 min read).
Diwali, Día de los Muertos and Hallowe’en watchouts. ??
Read this for a quick overview of each festival's unique celebrations and get our tips to navigate the nuance. Read the full article (3 min read).
LinkedIn Live: Getting 'global to local' creative right. ??
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Catch the replay of this fascinating conversation with Katie Roberts and Kevin Freedman on developing 'global-to-local' creative concepts that work, including live international campaign examples from the likes of Nike, Tinder, Hinge and more. Plus, our tips from 30 years of running smooth international campaigns!
Catch-up on the replay here: Glocal Creative: How to get it right
How-to: Tips to get the ‘glocal’ creative process right. ??
Global brands are wasting time, resource and budget running international campaigns that were doomed from inception, at best going unnoticed and at worst causing offence. Fixing the 'glocal' creative process is key to 'pain-free' international campaigns...
Click here to explore 'glocal' creative and get all the tips from the Freedman team!
That's all for now! Watch out for the next edition in December.
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Thanks,
The Freedman team