Corona Virus and Your Business

What could be the biggest need of an hour in this pandemic days apart from a Vaccine???

I have been calling client to check on them and find out their current business statuses and all I hear is " Business is slow" "Business is dying", " No orders" and many more. Two days back a founder of a company confessed that he is too depressed with his loss business and it truly pains him not being able to pay salaries to his most trusted employees.

Its nothing much that I haven't heard. Managements are cutting out salaries %, Giving away unpaid leaves and firing employees like a shot in the dark.

Why??

Let me break it up to you the 5 most essential equipment we need in this pandemic -

1. Strong Digital Connection with your Clients and Customers -

Trust me this Covid -19 is not a forever thing. Medical world is running in a lighting speed to find out solutions and treatments for Corona Virus and many tests have been evolved in last 3-4 months.

In UAE to be precise a laboratory had been built in just 14 days in Abu Dhabi - specially assigned for Corona Virus R&D.

Staying at home and getting spare time we all are more involve into digital media. Starting from basic B2C social media marketing platforms like Instagram to most influential B2B marketing platforms like LinkedIn, Homo Sapiens finds swipes its thumbprints everywhere. So why not let their thumbprints see us and only us??

Make your digital presence so strong that after lock-down only company your TG needs to think of is YOU!

Get into all the Social Media, Google, everywhere. Make Viral contents and flood your client's feeds with your impressions.

2. Dial up to check on your clients -

Let's be human and thing for the well health of our clients who once helped us to build our dreams. Whether it's old, dead or new - all clients are important and we want them to be healthy wealthy and wise. So, Call up, Whats app or text them with a gentle reminder that you care for them. Trust me this means a lot to them.

A few days back I call a client and he happens to be in the hospital. I call up the next day to check if everything is fine. He confessed he was very afraid and depressed all this time but my call gave him a ray of compassion.

3. Invest into Customer Support

During this crisis, the most worried people are your customers.

If you are a Mutual Fund Company - Your customers are worried and devastated by their degrading losses every day.

The most important job by you is to call them and show them compassion by letting them know the fruits in future. Easier said then done and of course it's unpredictable but a call and few gentle word will help them appreciate your concern which in future will bear diamonds as business accelerates.

For IT, Support, Consultants, Advisory firms etc it is easier to communicate to the customers and extend customer support but for the consumer good and suppliers the market might have stored a lot of challenges. Not being able to drop in a site visit being the prior phenomenon on the list. But nevertheless customer support can still assist the customers on video conferences, sending manual to operate the equipment, explain them virtually and train them on the operations. TBH, it is undoubtedly the toughest scenarios but we can definitely apply all possible platforms to communicate with clients.

4. Maximum use of Technology -

Let us not forget the technological influences evolving day by day. We are all together connected through technology and even in lock-down and social distancing era we are digitally socializing at our best. Using our best technical skills on website building, digital Ads, Google Analytics, designing, AI utilization will make us strong as a modernized institution and would create a brighter outlook to the customer and clients.

5. Flourishing employments and re tending employees -

We know it's a hard time to everyone but humans always appreciate and cherishes events that occurs during the hard times. Let me not be philosophical here and give you some practical evidences.

Once an acquaintance of mine got employed at a very low salary by an institute. During that time she was unemployed for almost 3 years and the institution she applied was a new field to her. She knew it was going to be tough but she took up that call and remain faithful even after 3 years. With outstanding skills and combined experience of about 6 years she is a praiseworthy assets to many budding companies that are ready to through handsome packages on her hand holding. But even with a 30% less compensation during the hard times of that institute she stood by without getting salary for 1.5 months and worked hard for bring up the company sales.

Her dedication was rewarded with 60% increment on the companies success.

It is very important to hold hands of the employees during tough times and flourish opportunity to the skilled ones. Anyone could be an assets to the company at any point of time.

Hence these were the few points I wanted to share and let everyone know that

"If the ship cannot reach you

You need to swim and reach out to the ship yourself"

It is just a matter of time.

Picture Courtesy https://bit.ly/2VWz88c