Cornetto launches new Crunchy Waffle

Wall’s Cornetto aims to be the go-to snack for Gen Z. With this, the brand leveraged on the popularity and appeal of Korean Pop Culture and launched the newest variant Crunchy Waffle Coated Vanilla in the Cambodian market featuring the Global Brand Ambassador Cha Eun Woo.

This approach has sparked significant interest in the market, with audiences engaging by creating memes and content using the brand’s digital assets.

By tapping into fandom culture, brands can create meaningful connections with the audience, enhance their visibility, and drive more effective and engaging marketing strategies.