Core Optimisation Quarterly Newsletter: July 2024
Core Optimisation
The Results Driven Digital Marketing Agency. Our starting point is always you.
Welcome to the first edition of our quarterly newsletter, where we will keep you up to date on all things Core Optimisation including our latest news and industry insights straight from our digital experts.
Our team is dedicated to providing you with the highest level of service and the most current insights to help you and your business thrive in the digital landscape.
In this newsletter, you can expect to find updates on our latest projects, success stories from our clients, and expert advice on how to navigate the ever-changing world of digital marketing, digital transformation, AI and much more. We are excited to share our knowledge and successes with you.
Thank you for being a part of the Core Optimisation journey.?
Warm regards,
Caroline Dunlea
CEO, Core Optimisation
Marketing Pulse Report June 2024
We are delighted to have commissioned the latest Marketing Pulse Survey undertaken by RED C Research and Business Post . Research was carried out among?112 senior Irish marketers in order to ascertain their current feelings around a number of pertinent challenges and opportunities.
To view an in depth analysis of the survey from our CEO Caroline Dunlea and Ciara Clarke from Red C that appeared in this weekends Business Post, click here.
If you would like to download a copy of the full report click here or contact our team at [email protected] to discuss how we can adopt these insights to benefit your business.
Global Search Awards: Core Optimisation x Kilkenny Design
We are excited to share that we have been named as a finalist in the Global Search Awards 2024 for our work with Kilkenny Design in the Best use of Data (SEO) Large category. A superb testament to the hard work of our entire team in collaboration with the amazing team at Kilkenny Design.
Watch this space and keep an eye on our socials for updates leading up to the awards ceremony on the 19th of September in Krakow!
Following on from our nomination, we are delighted to share our latest success story with Kilkenny Design! Kilkenny Design have been a long standing client of ours and their key objective for 2023 was to grow revenue on Google Ads while maintaining profitability. By leveraging our expertise and a data-driven approach, we helped them achieve impressive results across domestic, UK, and US markets.
Lunch and Learn: 20 Ai Tools in 20 Minutes
We recently hosted an insightful Learn and Lunch session titled "20 AI Tools in 20 Minutes", led by our Digital Transformation and AI Director, Laughlin Rigby.
In just 20 minutes, Laughlin covered 20 powerful AI tools that can help revolutionise your workflows and drive efficiency.
The Future of SEO
Our Senior SEO Specialist Colm Bonus shared?his predictions for the future of SEO as well as how AI will affect search.
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Ways to elevate Digital Marketing with the deployment of AI
We are delighted to share this insightful article by our CEO and Digital Business Ireland Chairperson, Caroline Dunlea , on elevating digital marketing through AI. Discover how AI tools such as analytical insights, chatbots, SEO, and content creation can revolutionise your marketing strategy and drive growth. A must-read for anyone looking to stay ahead in the digital landscape!
Go Network Talk
Our head of client success Ger Hayden recently spoke about Social As a Search Engine at the Go! Network event. Ger and other key experts shared their insights on what goes into building a social strategy that works for your brand including:
?? How social media became a search engine, and what this means for you.
?? The options for leveraging your social media presence for discoverability.
? Best practice for different platforms like TikTok, Pinterest, and more.
Google Marketing Live & Think Google Travel
Our Head of Performance Keegan Da Costa was in Dublin for Google Marketing Live. This year had a heavy focus on AI, but was packed with new and exciting product announcements. Keegan was also in Barcelona at #ThinkGoogleTravel
?? Check out his key insights from Google Marketing Live and Think Google Travel
Core Optimisation ranked within Deloitte’s EMEA Technology Fast 500
We are delighted to have been ranked within Deloitte ’s EMEA Technology Fast 500 – an objective industry ranking of the 500 fastest-growing tech companies across Europe, the Middle East and Africa. This is a huge testament to our team's outstanding work and the support of our wonderful clients and partners.
European Shortlisting for Tourism Best Practice
We have featured on an exclusive shortlist at the BEFuture Showcase on sustainable tourism practices at IMEX Frankfurt that took place on Thursday May 16th. BEFuture stands for ‘Shaping the Future of Europe’s Business Events sector through a regenerative, resilient and sustainable tourism industry transformation’. We were one of only 10 organisations selected to present from throughout Europe on the basis of their innovative approach to promoting sustainability within the tourism sector.
The BE Future Showcase is an event that brings together thought leaders, policymakers, and industry professionals in the Meetings, Incentive, Conferences & Events (MICE) sector to explore the latest trends, challenges, and opportunities in building a more sustainable future for tourism.
Looking to boost your digital marketing strategy? Get in touch with our team at [email protected] to find out how we can help!