Core Optimisation Newsletter: January 2025

Core Optimisation Newsletter: January 2025

Welcome to the latest edition of our newsletter, the first of the New Year, where we keep you up to date on all things Core Optimisation from our latest news to industry insights straight from our digital experts.

This year is a very special one for us here at Core Optimisation as we are celebrating our 10 Year Anniversary!!

In this edition, you will find more information around our 10 year anniversary as our story featured in the Irish Marketing Journal which you can check out below. You will also find Ger Hayden's feature in the Business Post, our digital experts insights and predictions for 2025, details around our upcoming Lunch and Learn Webinar, our new Digital Landscape report that looks at the Tourism and Hospitality sector as well as some exciting updates from the team.

Thank you for being a part of the Core Optimisation journey.

Warm regards,

Caroline Dunlea

CEO, Core Optimisation


Core Optimisation feature in the Irish Marketing Journal

As we celebrate our 10 year anniversary this year, Core Optimisation is delighted to be featured in the Irish Marketing Journal (IMJ) , Ireland’s leading magazine for the marketing, advertising and media industries. The article highlights our significant growth over the past decade, including our recent strategic hires and continued rapid expansion into the USA and Middle East.

?? To learn more about our journey and future plans, read the full article on the IMJ website.


Ger Hayden our Director of Digital features in the Business Post

We were delighted to see our Director of Digital Ger Hayden feature in the Business Post.

In this article, “Preparing for a New Era of Digital Engagement”, Ger shares invaluable insights into the evolving digital landscape and how businesses can stay ahead in 2025 and beyond. From emerging trends to actionable strategies, it’s a must-read for anyone looking to navigate this fast-paced, ever changing industry.

?? Read the full article


Digital Transformation: Assessing and Achieving Digital Maturity Webinar

Are you interested in learning how Digital Transformation can impact your business’s digital maturity?

In just 30 minutes, our Head of Tourism Technology Mike Jones will explore the concept of digital transformation, focusing on how businesses can assess their current digital maturity and take steps to achieve higher levels of digital competence.

Whether you're just starting your digital journey or looking to refine your existing strategies, this webinar will provide valuable insights and practical guidance to help you succeed in the digital age.

?? Register Now


2025 Insights Blog

We asked our digital experts to share their predictions and key trends to watch out for in 2025, from AI breakthroughs to evolving customer behaviours.

?? Discover the insights shaping the future of digital marketing


The Digital Landscape: Tourism & Hospitality Edition

The latest copy of our Digital Landscape is now live! This week our digital experts focus on the Tourism & Hospitality sector. This report covers actionable insights on current trends, challenges, and opportunities shaping the Tourism & Hospitality sector. Key topics include detailed analysis and trends around Digital Strategy, PPC, Paid Social and SEO.

?? Access the full report


The Core Optimisation team attend the KELLA Leadership Summit

The team were delighted to attend the inaugural KELLA Leadership Executive Summit 2025 at the Powerscourt Hotel Resort & Spa recently in support of our CEO Caroline Dunlea is Co Founded Kella.

Congratulations to the KELLA team and to all involved in hosting such a fantastic insightful event!


Subscribe to keep up to date on all things Core Optimisation! New newsletter out every month!

Want to talk Digital Marketing? Get in touch with our Business Development Manager Mike Flynn to find out how we can help!


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