The Core Components of Your Small Business

It is imperative that small business owners understand the core components of their business. Unfortunately most do not. If you are not attending to these important areas of your business in a systematic way you could find yourself in trouble as you move forward. This is especially true of older, successful, existing companies. You might wake up one day to find a couple of 22 year old’s across town taking all of your marketshare!

So here are the 3 areas every business in the World needs to manage:

1. Customer Acquisition. This is where you will find sales and marketing. Many small businesses struggle with sales because their marketing efforts are dismal. 
2. Customer Services. This is where the rubber meets the road. This is your production. Whether you are selling products or delivering services – quality, service, and price matter. Cutting corners here is a death sentence.
3. Customer Retention. The cost of acquiring a new customer is significantly higher than keeping a customer. Much less effort too. Too many companies totally ignore this component.

In addition to the 3 core components listed above there are elements embedded within these components that must be addressed:

• Sales
• Marketing
• Human Resources
• Production
• Customer Service
• Administrative

Small business owners – as a rule – do not have systems and processes in place to make their company run like a fine oiled machine. Sales funnels and production pipelines are no longer an option if you want to compete and be in the game for the long haul. All of this information and data are relevant to every business – whether your company is B2B or B2C, brick and mortar, or online. 

Inbound Solutions Group has consulting packages starting at $4000 that will solve many of the issues you have with getting new business, keeping new business, and making your production run smooth. Give Dennis a call at 706.994.6213 for a free consultation.

Inbound Solutions Group