The core of brand building.
Johan Ronnestam
Decades of designing iconic brands through strategic insights & awarded creative brilliance. Ronnestam Creative Studio, BAUX and Hitpin Golf are my brainchildren. Partner at Geil. Entrepreneur & keynote speaker.
1. Clarity
What are you about? Make sure that is clear to your audience either straight up or over time. Clarity is about teaching your potential fans about what you are about and sticking to it. Say one thing. Focus. Less is more!
2. Consistency
Whatever you do, make sure you keep doing it over time. Great brands can be found quickly but can only be built over time. Remember, consistency can be staying inconsistent constantly.
3. Excellence
And whatever you do. Deliver your brand values with excellence in EVERY part of the customer journey. Oh, and if one of your brand values is 'cheap' - stay true to that!
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Author: Johan Ronnestam – Entrepreneur, brand expert and global speaker
Mr Ronnestam is considered one of Scandinavia's leading speakers in the field of creative and conceptual thinking on the the future of communication. A former snowboard professional and today a passionate surfer. With +20 years experience of creating global communication and brand strategies. Mr Ronnestam has created global communication and strategies for brands such as Nike, adidas, BMW, Omega, H&M, IKEA, Volvo Ocean Race, Absolut Vodka, Procter & Gamble and many of Swedens strongest brands. He’s also been a member of the board at The Stockholm University Marketing Communication Program as well as Scandinavia's leading price comparison site Compricer.se
Johan Ronnestam creates brand strategies and creative ideas for leading brands through Ronnestam.com. Mr Ronnestam is also a serial-entrepreneur and among his latest companies is BAUX with clients like Google, Microsoft, Isobar, Boston Consulting, Volvo, EF Education, Stella McCartney and many more already have redecorated their headquarters and retail environments with the sustainable products of this new Swedish brand. His latest venture is www.beuwatches.com - A new brand, set out to motivate people to be everything they can be in life.
Read more about Mr Ronnestam: www.ronnestam.com/about
This post by Johan Ronnestam is licensed under a Creative Commons Attribution 3.0 Unported License.