Copywriting Showdown 10 - Big companies and your delicious data.

Whether you know it or not, big companies are snatching up your delicious data!

Is it for good? For evil?

This week, Megan Hernandez, Wayne Holt, Sarah Colley and I are competing to see who can write the most thought provoking post on this hot debate!

Please read all the entries below, vote on the most thought-provoking entry (link to poll at the bottom of the article), and share your thoughts in the comments!

Contender 1: “Winner by a hair”

In competition… In business, every inch matters. 

Micheal Phelps sleeps in altitude chambers each night to repair his body faster. Micheal Jordan wore strobe light glasses to get used to the paparazzi’s camera flashes behind the hoops. Olympic athletes are using VR to remain mentally prepared for competition during recovery. 

All of this to gain the slightest bit of edge over the competition. 

Businesses everywhere are doing the same, by using big data for business intelligence. 

Just like athletes, businesses want every inch of advantage… every single piece of technology to get them ahead… the right methods to be faster and more efficient. 

The only way you can improve, is to know what’s working and not working. For that, you need data.

Big data analytics systems pull it from:

• Social media content
• All those apps on your phone
• Phone records
• Survey responses

...The list goes on.

So, how does BI use big data to win (even by a hair)?

With big data, BI can help any business make the big decisions that get them these kinds of results: 

• More targeted ads
• Greater customer retention and acquisition
• Risk prevention
• More competitive pricing

It may not be as simple as sleeping in an altitude chamber, but just like Micheal Phelps, you’ll have an edge… with big data for BI.

Contender 2: "Rare Condition"

"I'm sorry, this condition is so rare...We've never seen anything like it."

"We have some options that may save her, but we just don't have enough data to know with certainty if it's going to be successful or not." 

So, what's more important: availability of data or user privacy?

Ever since our world has become more connected, companies in every industry have started collecting and analyzing all the available data they can to make more intelligent decisions -

UPS, for example, saves millions of gallons of fuel each year optimizing driver stops and routes based on analyzing public traffic data, and electronics and software providers use usage data to enhance user experience and optimize the features that users use most.

...Yes, this data can also be used for targeted advertising...but, yes, this is also what makes "free" social platforms possible.

The dispute around Big Data is mostly around how it's collected - People understandably *say* that they don't want their actions tracked, but only 0.33% go through the effort to actually opt out of tracking cookies when asked.

So, if your loved one is sick with a rare disease, or your utility companies are crumbling under unforeseen loads, what will you value more? 

Data or privacy?

Contender 3: "Donuts and Cupcakes"

Big data and business intelligence are like donuts and cupcakes. They are both sweet pastries living in a house of sugar, but each has a distinct taste. While the two ideas are similar IT concepts, they aren’t necessarily covered under the same umbrella. However, both can help you figure out your customers while cultivating your product.

Big data refers to the sheer volume of information your business collects. The advent of unique opportunities to obtain customer details, such as e-commerce and social media, has only added fuel to the big data fire. Remember spending 45 minutes searching the internet for the most powerful mixer, only to see ads for mixers for the next week? The Google searches of thousands of people are one example of big data that can help inform business decisions.

Business intelligence involves scrutinizing data to better understand your business and customers, increase your team’s productivity and—you were waiting for this—make more money. Down-and-dirty business intelligence can help you discover more than you thought was possible, from which employees deserve a raise to how many of those ad views will convert to sales.

Use these tools together to amass an abundance of frighteningly specific information on your customers and enhance your product marketing.

Contender 4: "Understand your Data"

What big data can teach you about buyers

There’s a frenzie with so many companies having so much data. And they don’t know what to do with it all.

Companies have been at the center of their universe. Everything has been “I” or “we” are the best. Expecting buyers to rush their doors and buy. 

But that’s not the case…

You need to put forth a little effort to get inside your buyer’s mind, before they buy.

So...how do you shift your thinking to understanding your buyer?

Go deep inside the data. 

Big data helps us to interpret buyers behavior. The struggles. The desires. Even (and most importantly) measuring growth.

The playing field is even and buyers are very intelligent. If you take time to learn their habits, you can increase the chance of acquiring new customers.

But are you willing to put in the work?

Data will give you confidence to understand people and make better decisions. Also, insights into your company’s operations.

Here’s an example -

Big data slows down computers. If an employee pollutes their desktop with saved documents. This impacts the memory. And guess who gets blamed - the computer. 

So… what is big data about? 

People and how they buy!

If you want more actionable insights to make better decisions. Study your buyers.

Now go build a better future by understanding your data.

So, which entry did you find most thought provoking? ??

Please let us know your thoughts in the comments and cast your vote here! The poll is only open for 24 hours!!!

https://www.dhirubhai.net/posts/jameslaurain_copywriting-marketing-tech-activity-6806249756797480960-00hu