Copywriting 101: Beginners Guide To Copywriting

Did you know, there is a certain set of skills that are used to create a piece of writing that has the power to persuade your customer and get them to take action?

You may or may not have heard of this skill, but it is known as “copywriting.” It is a widely known skill in the business world that has the potential to bring in millions of customers using smartly used writing tactics.

In this blog, we will explore this skill in a little more depth. So with any chit-chats, let's dive right into it!

What Is Copywriting?

Copywriting is the art and science of persuading a customer with written words. A finely researched copy has the potential to generate millions for a business without the help of a sales man. It is as simple as that!

How? Let’s find out…

How To Do Copywriting?

Let’s first understand why a copy is created.

Simply put, a copy is created to guide a customer through the buying cycle and help them make the purchase or take certain actions, like signing up for a newsletter, becoming a lead, getting a phone call, or anything thing that motivates the reader to take a certain action.

"It Is Written With The Motive To Sell".

While writing a copy, you need to focus on “what my customer is THINKING and handling the objection before they ARISE”.

The writing that is used to create copies is different from the usual writing used to create blogs and online content.

How?

Well, the intent is one thing, but it is a powerful example of “words with power.”. Words that can influence a person to take a particular action.

Where To Use Copywriting?

Copies are written in order to increase conversion and welcome people to take action in a post. It can be used in ad copies to improve CTR (click-through rates), email copy, and landing pages to boost sales.

But it is not limited to that, you can use it in pretty much anything that requires persuasion.

Let’s Talk About Why You Need A Copywriter.

Copywriting is one of those skills that can help you achieve financial goals for your company.

Any copy that has been smartly created can be used multiple times. It is a good investment for any business as it becomes a major asset for the company in the long term.

Let’s say you have a business selling Health Products, How will a copy help you get more sales?

Well, simply copywriters think from a buyer’s perspective, asking questions like…

• How can I lose weight?
• What should I eat to have a well-balanced diet?
• What exercises and diet should I adopt to feel more active?

These are some of the questions that a Copywriter may refer to while writing a copy. After all, it’s a Copywriter’s job to tackle the problem before it arises.

From a Business Point of View…

How Can I Find Good Copywriters?

Finding a copywriter is an easy task, but finding a good copywriter, well, can be challenging. It started to emerge 6-7 years ago and is now in high demand. The majority of people either mix content writing and copywriting or think of them as a sales-thing!

Now copywriting may be broadly used for sales, but it is still used for many other things. Moreover, it is an art and a science. Because you have to be creative with your words while being able to play with the reader's mind!

Although it is a booming industry, there are quite a few opportunities for a Copywriter to be hired by a company.

So while looking for a copywriter, you can go through these points so that you can choose the right candidate for yourself.

Copywriting Samples

You would want to hire a copywriter who can produce results for you. The potential copywriter would already have generated results for their past clients.

You can ask them to share those work samples with you. If you are convinced by reading their work, then you may proceed further.

Testimonials

As a copywriter, getting a testimonial is one of the main things, and if they have worked and produced great results, they would have had great client testimonials.

Price Is Not The Sole Factor

Surely copywriters aren’t cheap, but these investments can pay for every single penny you spend. Copywriters are hired to generate results. Whether you want more sales, need more leads, or want to increase your email list, spending some extra on a good copywriter can actually be more profitable for your business.

So the price shouldn’t be the only factor in choosing a copywriter.

Experience

Consider a case where a Copywriter has produced more results with less experience and another one with more experience in Copywriting has a less effective copy.

Which one would you choose to hire?

Converse With Them

This is a big YES!

Upon conversation, check...

• Do they show concern about your business?
• Does he listen to your problems?
• Are they offering a solution or a list of copies they can give?
• Are they are able to convince you about their quality of work?

You would know If it’s a right fit to do business with them or not.

For Copywriters

How Do You Stand Out From The Rest of The Competitors?

1. Publish Guest Posts

Guest posts are an incredible way to promote yourself and your work, they put you in front of a wider audience, and having a link attached to the post also helps you rank better for SEO.

2. Update your LinkedIn Profile.

LinkedIn is the new Hub of professionals where you can showcase your best work, write posts and publish articles, and add links to your website. Many business people often refer to LinkedIn to find great talents.

3. Have A Specialized Niche

Being specific and mastering a couple of niches will help you be seen as a master, rather than being a jack-of-all-trades. Now it doesn't mean that you should not strive to learn more. As in the business world, the more you know, the more you grow. Having a specialized niche in which

4. Get testimonials:

If you say “Hey! I am a good copywriter, I can write effectively and generate more revenue for you”.

What are the chances you will get the project? Whereas you can ask your past client to give a testimonial for your work, saying

“It has been a really great experience working with Dishant, his writings have helped our business to generate $100,000 in revenue”.

Which one do you think would be more effective?

5. Have An Online Platform

You can easily start up an Online blog or channel for yourself where you can post videos or articles regarding your field and help others by passing on your knowledge and learnings.

Clients appreciate the value your videos and blogs can provide.

End Note

Whether you are a business owner, entrepreneur, influencer, or anyone who wants to grow their business, a copywriter is a great investment for you. And if you are a budding writer, planning to move on as a copywriter, start building your portfolio.

With this, I conclude the beginner's guide to copywriting. Hopefully, it helped you get new insights into how copywriting works.