Copyright up to date, but what about your headline?
Reuben Swartz
Fun "Anti-CRM" for Solo Consultants Who Hate "Selling" but Love Serving Clients. Put the "relationship" back in CRM: conversations, referrals, follow-up, lead magnets, proposals. Host of the Sales for Nerds Podcast ????
Happy 2025. Many of you probably updated the copyright notice at the bottom of your website to include the current year.
(Although I am not a lawyer of any kind, let alone a copyright lawyer, my understanding is that you don't really need to do this, but it's not a bad idea, and shows that someone is paying attention to your website, at least a little bit. What you definitely want to avoid is a website with 3 blog posts and a copyright notice from 2 years ago, and nothing since.)
But did you take a look at your website's headline? You know, the big "H1", main title text of your site?
If not, why not?
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If not, why not update that H1 header?
You may want to make some other adjustments to your site while you're at it-- updating subheaders, simplifying language, providing a more compelling lead magnet, etc, but if you don't have the headline, so many visitors won't even make it to other stuff.
While the main headline of your site is NOT the key component of the 2-Step Sales Process, it can be a very helpful feeder to your sales process.
And if you don't know what to write in that main headline, you're going to have a lot of trouble with the 2-Step Sales Process, although that very process can help you figure it out. (Want to work on yours? Join me on 1/16 for a free webinar. Link in comments.)
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1 个月Thanks for the reminder
Revenue Producing Leaders ?? your impact & income | You’re in the room where it happens ?? | Be Invaluable | GSD | You know there's more | ?? Bender | Marathon Runner/Triathlete ????♀? ??♀???♀?
1 个月Reuben Swartz why do many small businesses forget to update their websites?
Revenue Producing Leaders ?? your impact & income | You’re in the room where it happens ?? | Be Invaluable | GSD | You know there's more | ?? Bender | Marathon Runner/Triathlete ????♀? ??♀???♀?
1 个月Reuben Swartz why do many small businesses forget to update their websites?
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1 个月This is really important Reuben Swartz - you might be talking to me here. Thank you
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1 个月Reuben Swartz Great points about website headers needing to act as effective filters. Have you found certain headline formats consistently outperform others when it comes to qualifying visitors, especially on mobile?