COPYRIGHT PROTECTION IN THE DIGITAL AGE.
Digital rights management (DRM) refers to the approach used to protect
copyrights for digital media.
It uses a variety of methods and technologies to accomplish this goal including:
?? Restricting or preventing users from editing, saving, sharing, forwarding, or printing content.
?? Setting limits on the number of copies that can be made of a specific work.
?? Preventing users from taking screenshots of digital content.
?? Setting expiration dates after which users cannot access digital content.
?? Controlling access to digital media by county or region.
?? Watermarking content to verify authenticity and ownership.
Why is DRM important?
DRM is important for the following reasons.
?? DRM provides users with education regarding how they can use digital content.
?? DRM paves the way for innovative and more equitable digital media licensing agreements.
?? DRM can be used to ensure the privacy of confidential and sensitive data.
?? DRM assists creators in retaining ownership of their works.
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?? DRM protects income streams spawned from digital media distribution.
What is an example of digital rights management?
Examples of digital rights management are the methods streaming video and audio services use to limit the number of devices that an account can use to access the content. DRMs ensures that users cannot share accounts for services like Apple Music or Netflix with an unlimited number of friends or family members.
Here are a few common examples of DRM in practice:
?? Apple iTunes:?Apple’s iTunes store uses DRM to limit how many devices customers can use to listen to songs. Audio files that users download from iTunes include data about their purchase and usage of songs. This prevents the files from being accessed on unauthorized devices.
?? Digital music:?Spotify leverages blockchain technology to enable the payment of artists through cryptocurrency. The music streaming company bought startup Mediachain to help it identify songs that were played and the right artist to pay using DRM.
?? Microsoft software:?Anyone that downloads Microsoft software, such as Windows or Office programs, has to accept the company’s user license and enter a key before they can install it. Microsoft also has DRM technology called PlayReady, which secures the distribution of content over a network and prevents unauthorized use of its software.
?? Sensitive documents:?Many organizations use DRM technology to safeguard business-critical documents or sensitive information, such as confidential employee data, business plans, and contracts. DRM enables organizations to track who has viewed the files, control access to these files, and manage how people can use the files.
?? Regulation compliance:?DRM is crucial for helping organizations comply with data protection regulations.
Much love,
Analo Kanga