Are you prepared?

In case TikTok gets banned in the U.S.?

Ok, so we really don’t see that happening. But it would be stupid to just sit back and wait. If your brand’s on the platform, today we’re sharing what you need to do now…just in case.

You only have 5 days left until this newsletter vanishes from LinkedIn FOREVER...Make sure you don't miss out on Your ATTN Please by?subscribing right now.

In today's newsletter:

• Ariana Grande’s new album has dropped (love her or hate her, we know you have thoughts)
• Miami breaks up with Spring Break (here’s how to use their viral video style in your content)
• What if TikTok really gets banned? (how to future-proof your brand while you still can)
• What it’s REALLY like to work at TAS (ngl, it’s a bit chaotic)

Let’s get into it!

- Charlotte, Editor ?

So, What’s the Tea?

Ariana Grande dropped her long-awaited album "Eternal Sunshine" on Friday.

The album comes at the height of her affair scandal with Wicked Co-Star Ethan Slater ... which we have some thoughts about....

ANYWAY. Her music video, "We Can't Be Friends ," is already a hot topic. The storyline shows Ariana going through a procedure to delete memories of someone, paying homage to the movie Eternal Sunshine of the Spotless Mind.

This reminds us of Ari's clever nod to Mean Girls in her iconic 'thank u, next ' video.

Everything Ariana does generates online buzz and conversation. Whether you're on the hate or love train, you're talking about it (and she's profiting!).

When it comes to your own content, here are some things you can do with this album release:

• Give us your reaction! Whether it's video content or the use of GIFs - join the trending conversation while it's hot.
• Use film or tv scenes to tell stories that are unique to your brand message.
• Use her music in your content. Look for lyrics that you can use within your brand’s context.
• Create a trend! We loved the voice note from Ari's Nonna at the end of the album. Could you replicate this with your grandparent's advice? Make it funny or serious - there's bound to be something to share!

Miami Beach broke up with Spring Break in a brilliant campaign.

For the last 50 years, partiers have flocked to Miami Beach every spring. But with a string of murders, rapes, gang activity, and robberies over the last few years, Miami Beach has had enough.

And they're serious. Curfews, liquor bans, and 140 state troopers have been deployed in the city this weekend.

Styled like an actual break-up, the city’s "it's not us, it's you" video style is as clever as it is effective. It spells out all the ways in which Spring Break was a SCRUB of a partner and their chances are all used UP.

This campaign’s a great reminder of how video can be so damn powerful in relaying messages.

Short, concise, and leaving little room for misinterpretation - but also the easiest way to start an online viral trend.

So, how can you utilise this in your content?

Here are some ideas:

• Show us what you're breaking up with right now. Sugar, dairy, doing your laundry, your actual boyfriend... Use a sound bite from this video and put your own wild spin on it.
• Give us your take on Spring Break. This could include your alternative plans, or even something funny like "when my mom comes home to find Spring Break in my backyard."

Get creative with it and see what you come up with.

& as per, You're welcome x

- Sophie , Art Director & Madi , Community Manager

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