Copy write or copy wrong?

Copywriting is an essential element of advertising and marketing for any business. Copy is everywhere you look; billboard ads, magazines, TV ads and basically every corner of the internet. Copy is responsible for selling products, getting jingles stuck in people’s heads, voice and identity for brand and those catchy slogans for your favourite brands.

Here are 4 areas that a professional copywriter can help transform your brand and business performance.

1.    Brand personality and voice

Logo, website, business cards - all important visual elements of your brand, but what does your brand sound like? How do you speak with your audience? A copywriter can help you with a personality and voice for your brand and can take your business to the next level. This is essential for the foundation your brand; company values, what sets you apart from competitors, the kind of customer you want to attract. No point selling kid's toys if you sound like a law firm!

2.    Getting your message across

Whether it’s a radio ad, an article, a flyer or an entire website, business owners often are too close to their brand to write copy for their audience effectively, or simply don’t have the time. A third-party copywriter can put in the deserving time and can see your business from the customer’s perspective and can put your message in a new light. You may know what you want to convey, but a copywriter can literally put that into words; adding emotion or striking the right tone. Don’t fall back on tired clichés, a copyrighter can make your brand message sing.

3.    Proofreading

It’s easy to dismiss grammar once you’ve left school, but a misplaced comma or simple word spelt wrong can mean the difference between being taken seriously and looking amateur. Imagine being a winery and spelling ‘champagne’ wrong on your website or sending and important document to stakeholders that’s riddled with errors. Mistakes happen. Most of us are too busy typing to go back and correct that apostrophe, but a copywriter can proof your words to perfection and ensure you look professional and your message is loud and clear.

4.    Content marketing

If you haven’t heard of content marketing or deployed it for your business yet, you’ve definitely engaged with it. It’s the creation and distribution of content for your target audience and includes social media, infographics, blogs and even podcasts. Content marketing helps educate your audience and build relationships and community around your product or service. If you own a nursery you may need a blog about which houseplant is right for you, or a restaurant may run a fun social media competition giving away a 4-course meal. A copywriter can use your brand voice to create blogs and captions that will draw your customer in and encourage them to engage.

Businesses can benefit greatly from copywriting. Partnering with a copywriter can elevate every aspect of your business, including giving you your time back. 

 This is an article for Business Blindspots Tasmania. To ensure you receive our regular updates from expert business advisers across a range of areas follow our  LinkedIn group.