SEO Isn't Dead (Again)

Hey hey, February's in full swing and the SEO world is as chaotic as ever. Google's throwing consent forms at us, everyone's obsessed with AI search, and somewhere, someone's still trying to stuff keywords into their meta keywords tag (bless them).

This month, we're diving into everything from Google's latest consent needs to why you might be giving away your valuable traffic without realising it. Plus, I've got a brand new course coming and a webinar that'll give you three quick wins you can implement today.

Make yourself the beverage of your choice - we've got a lot to cover.

Google's Having A Consent Crisis (And It Might Cost You)

Remember when website cookies were just something you clicked 'okay' to and forgot about? Those days are gone, and if you're not handling consent properly, it could apparently cost you up to 4% of your global revenue. Ouch.

Google's latest Consent Mode V2 isn't just another update to ignore - it's their response to the Digital Marketing Act, and it's something UK businesses need to get their heads around sharpish. Think it only applies to you if you're doing PPC ads? It doesn't.

This article by Raisul Islam for MeasureMinds Group tells you what you need to do: Google Consent Mode

The Non-Wanky On-Page SEO Course is Here!

Fed up with vague SEO advice that sounds impressive but tells you absolutely nothing? My new course strips away the nonsense and gives you exactly what you need to know about on-page SEO. Ten lessons, zero bull.

Whether you're a website owner, writer, web dev or designer, you'll learn SEO that actually works - no jargon, no wankiness, just proven strategies to make your pages rank. Only 30 places available, starting March 13th 2025.

Full price is ￡200, but you can spread the cost with two payments of ￡100 or four payments of ￡50. Your choice.

Here are the details: non-wanky on-page SEO course

Want a Career in Local SEO? Listen to Miriam

Thinking about diving into Local SEO as a career? Put down that ￡2,000 course enrollment form for a minute. You don't need a fancy degree to succeed in this industry - you just need to know where to focus your energy.

From working for yourself to joining a major brand, over at Wix , Miriam Ellis has broken down exactly what each career path looks like - the good, the bad, and the "why didn't anyone warn me about this?" moments. No sugar coating, just real talk about what it's actually like to work in SEO.

Read it here: Local SEO Toolkit

Stop Giving Away Your Traffic (You Worked Hard For It)

Still using Linktree or similar services for your social media links? Let's talk about why you're handing your valuable traffic to someone else. Here's a hint: every click on your Instagram bio link is landing on THEIR website, not yours.

Find out why hosting your own links page isn't just about keeping control - it's about building your own authority instead of someone else's.

Read more: Stop Giving Your Traffic Away!

Mind The (Content) Gap

Everyone bangs on about keyword research, but what about the gaps you're missing? While Moz has just launched a fancy new tool for this, the principles in the article should work with any decent SEO tool.

Learn how to find those juicy keywords your competitors are ranking for while you're nowhere to be seen. Spoiler alert: it's not about copying their strategy, it's about finding the opportunities they've missed.

Here you go: Mastering Keyword Gap Analysis

Nobody Ever Got Excited About a Faceless Corporation

I mean, it's not rocket science is it? People prefer dealing with actual humans rather than corporate robots. Yet here we are in 2025, with businesses still churning out personality-free content like it's going out of style (it went out of style about 10 years ago, by the way).

Want to know why personal brand authority matters more than ever? And how to build it without sounding like every other "thought leader" on LinkedIn?

This one's for you: Personal Brand Authority Is Better Than Corporate Bollocks

Quick Wins Webinar - March 6th

Want three simple website tweaks that can significantly improve your search visibility? Join me on March 6th for a one-hour session where I'll show you exactly what to change and how to change it. No technical knowledge needed - just access to edit your website content.

We'll cover SEO titles that actually work, proper heading structure, and strategic internal linking. All explained in plain English, with actionable steps you can implement straight away.

Register now, there'll be a recording: Nikki's webinar

Every few months, someone announces the death of SEO. This year it's AI search that's supposedly killing it. Before that it was voice search, mobile-first, featured snippets... you get the idea.

SEO in 2025 isn't dying - it's evolving, just like it always has. Yes, AI is changing how we approach search. Yes, there are new challenges to tackle. But the fundamentals still matter - creating brilliant content, understanding your audience, and building genuine authority.

There's a lot to learn (hence the course and webinar above), but don't let anyone tell you it's all doom and gloom. If anything, proper SEO is more important than ever. Just leave the keyword stuffing in 2010 where it belongs.

BONUS TIP: Take a look at your competitors' most popular blog posts. Don't copy them (obviously), but look at what topics they're covering and how they're structuring their content. Then do it better. Much better.

Always non-wanky,

Nikki x

P.S. Seriously though, check out that course. It's everything I wish someone had told me when I started in on-page SEO, without all the faff.