Welcome to the November Edition of the Business School Newsletter
Birmingham City Business School
Start your career the minute you walk through our door at Birmingham City Business School.
In this month’s newsletter, we will be looking at ?Digital Transformation and AI, how to integrate them to make your company more sustainable, how to be responsible when using transformation practices, and how to implement trust at the front of digital transformation!
Sign up and join us for our upcoming Business Breakfast Networking Event, the first in the series!
Learn more about the Short Course Skills Bootcamp we’re currently offering on Aspiring Leaders for Digital Transformation.
Find out more about the Skills Bootcamps we’re currently offering: Climate Literacy for Sustainable Futures and Retrofit the City!
How AI Is Poised To Drive Digital Transformation For Marketers
One of the biggest shifts in the marketing sector is the rise of autonomous marketing, which relies on AI to transform how traditional marketing has been done previously. Deloitte describes autonomous marketing as the ability to leverage “predictive capabilities to personalize customer relationships in real time with content, recommendations, fulfilment, and even purchase follow-up that anticipate people’s needs.”
How Businesses Can Practice Responsible AI Transformation
I often hear clients say they’re dissatisfied with traditional transformation approaches. For some, they’ve built the wrong strategic ecosystem or inadequately considered legacy systems and processes.?Responsible transformation focuses on sustainable, smaller-scale projects that form part of a larger transformation roadmap, to reduce the fear of overwhelming, never-ending change.?
How to Integrate Cloud, Data, and AI Technologies — and Make Your Company More Adaptable
Building a strong, flexible “digital core” that integrates cloud, data, and AI technologies to serve as an interconnected foundation for your company is the key to future growth. It is your means of supporting the current business drive toward efficiency and effectiveness, while remaining flexible enough to respond to the new needs of the organization and quickly adopt and scale the latest technology innovations. According to new research from Accenture on more than 1,500 large, global companies across industries, those that built a reinvention-ready digital core achieved what the researchers call the “60:40 effect.”
The next frontier of digital transformation: Building trust
From?mental-health support?in wartime?Kyiv?to?financial assistance for schoolchildren?in?Mexico City,?providing effective digital services is an enduring priority for city leaders. Never about pursuing tech for tech’s sake, the most stand-out of these efforts make critical processes more efficient, more accessible, and—often as a consequence—buoy confidence in government.
Upcoming Events
Demystifying Digital Transformation and Diversification for SMEs
Birmingham City Business School is delighted to be hosting a new Business Breakfast Network event.
领英推荐
Connect with fellow professionals on Wednesday 27th November from 8:30am - 11:00am for a breakfast that is not just delicious but productive!
If you have an idea or no idea about how to move your business into the digital arena this session will provide examples and inspiration for how to maximise new and emerging opportunities. This business breakfast will provide inspiration and an opportunity to network with like-minded SMEs and academics.
Skills Bootcamp: Aspiring Leaders for Digital Transformation - Short Courses
The Aspiring Leaders for Digital Transformation (ALDT) Bootcamp is a comprehensive, 60-hour guided learning program designed to equip aspiring leaders with the skills and confidence to lead in a rapidly changing digital landscape. Personal and Professional Development: This boot camp is designed to help individuals understand and develop their leadership abilities....
This program is especially beneficial for individuals looking to strengthen their leadership capabilities, improve their adaptability to digital changes, and become better prepared for leadership roles in today’s rapidly transforming digital landscape.
Delivered by Birmingham City University, this program combines in-person sessions with online support, providing a flexible learning experience ideal for employed professionals over 16 weeks.
Course fees
Employers who wish to upskill their personnel using the Skills Bootcamp programme will be charged dependent on business size:
The remainder will be funded by the Department for Education.
Please email?Dr. Mersha Aftab?for more details.
Skills Bootcamp: Climate Literacy for Sustainable Futures
Skills Bootcamps are intensive short-term training courses that provide you with an invaluable opportunity to gain sought-after, sector-specific skills as part of the government’s Lifetime Skills Guarantee to help everyone gain skills for life.
The Climate Literacy Bootcamp will provide you with new skills, knowledge, and a holistic understanding of climate literacy, as highly valued assets in the Net-Zero era. Sessions are guided by the UN Sustainability Development Goals (UNSDGs) as you apply the learning process as a framework to a professional or personal project.
Eligibility criteria: