Uoga Uoga rebranding journey blends AI and traditional photography
This time about the rebranding journey of Uoga Uoga , a Lithuanian natural cosmetic company. Over a year ago, the brand decided it was time to expand globally and shed its rustic image while preserving its authenticity. We came up with - the Juicyness Movement, a blend of contemporary appeal and genuine authenticity. Now, we can say that it worked. After the new brand launch and campaign last year, the company grew by 30%, and it is still growing.
The Fusion Approach
At andstudio , we thrive on innovation, and our latest project with Uoga Uoga was no exception. This article focuses on our case study photoshoot, where we seamlessly integrated AI-generated imagery with traditional photography to capture the essence of Uoga Uoga's transformation.
Framework
Imagine combining the modern with the natural. Our approach was straightforward – showcasing Uoga Uoga's evolution through a practical blend of AI and traditional photography. The goal? Retaining the brand's core while adopting a fresh and minimalistic look.
Execution Process
Our experimentation began with AI-generated images based on Uoga Uoga's cosmetic ingredients. After a few iterations in Midjorney, we distilled abstract patterns representing different ingredients of cosmetics products. These patterns were then printed and employed as backgrounds for product photography.
Implementing these patterns created an unexpected yet intriguing mix of media. Post-production image distortion and blending resulted in a visual outcome that perfectly encapsulated the brand's transformation – contemporary, authentic, and visually compelling.
For us at andstudio, experimentation is key. Blending different media isn't just about innovation; it's about uncovering new approaches to craft compelling concepts. Uoga Uoga's case study demonstrates the possibilities that arise from combining AI and traditional photography
Photography - Martyna Jovai?ait?-Pauk?t?
Senior Designer - Deimant? Saulyt?
Designer - Sviatlana Skrashchuk
Creative direction - Augustinas Paukste