The Turkey Times: A Look Back at the Holidays

Contents

• Stress Free Solution: Butterball's Cook from Frozen Premium Whole Turkey
• Improved Product Locator
• Open Seats at our Table
• Gobble Games
• Conversation is on the Menu
• Events at Butterball

Stress Free Solution: Butterball's Cook from Frozen Premium Whole Turkey

Butterball's Cook from Frozen premium whole turkeys do not require thawing, basting, or seasoning. A specially-formulated brine ensures that the turkey remains moist throughout the roasting process, resulting in the same delicious, flavorful turkey that Butterball has delivered for over 70 years— but now, in just two simple steps: unwrap and roast.

Year after year, the most popular questions received by the Butterball? Turkey Talk-Line? are consistently around how and when to thaw a turkey. As a solve, Butterball’s Cook from Frozen requires no preparation; the turkey goes straight from the freezer to oven without days of thawing in the refrigerator. In addition, there are no neck or giblets to remove, so there are fewer steps to follow and less mess to manage in the kitchen.

“Cook from Frozen addresses both the fears and frustrations of cooking a whole turkey – it’s not only simple to roast, but the result delivers a tender, juicy, golden-brown centerpiece.” - Michelle Lieszkovszky

“Whether you are hosting Thanksgiving for the first time or the fifteenth time, preparing the turkey can be intimidating,” said?Michelle Lieszkovszky, head of innovation at Butterball. “That’s why we are so excited to introduce Cook from Frozen. It addresses both the fears and frustrations of cooking a whole turkey – it’s not only simple to roast, but the result delivers a tender, juicy, golden-brown centerpiece. Hosts get all the glory whether they are experienced or not.”

Cook From Frozen Media Coverage

The media coverage around Cook from Frozen was incredible, with 6.6 billion earned media impressions during the holidays. Here are some of the highlights:

• Better Homes & Gardens: Butterball's New Turkey Cooks from Frozen for a No-Stress Thanksgiving
• CBS News: Butterball unveils 'cook from frozen' turkey
• Good Morning America Online: Butterball eliminates dreaded Thanksgiving prep with new no-thaw turkey
• Real Simple: Butterball Just Launched a Freezer-to-Oven Turkey That You Don’t Have to Thaw
• Southern Living: Butterball Just Announced A New Turkey That Will Cut Down On Your Time And Stress This Thanksgiving
• The Tonight Show Starring Jimmy Fallon: View clip HERE

Improved Product Locator

In late 2024, Butterball unveiled a revamped product locator on Butterball.com.? The locator allows consumers to seamlessly search for, and now buy their favorite Butterball products.?

Until recently, our product locator lacked the ability to search for products sold by the pound (like whole turkeys, turkey breasts and deli products) and relied on outdated and incomplete data.??To solve for those limitations, Butterball, in collaboration with VML’s web development team, partnered with SmartCommerce to implement their product locator tool for a seamless and easy interface. SmartCommerce’s tool leverages real-time eCommerce availability for information that’s as up-to-date and accurate as our retailers’ own inventory tracking.?

Beyond providing improved brick-and-mortar product availability data, the new locator also allows shoppers to add products directly to online shopping carts at their favorite stores, including all retailers connected with 亚马逊 Fresh, Instacart , Kroger , Shipt , Walmart.com, and more.?Lastly, individual product pages now offer a shoppable component as well, offering one-click add-to-cart functionality.?

According to Integrated Marketing Communications Manager Alex Hale , the new product locator is a powerful tool because it allows consumers to “find inspiration on our site through our images and recipes and then take action, adding our products to their online carts or shopping lists.” The locator aims to help consumers pass love on through an easy, convenient buying experience.?

Read more, here: https://careers.butterball.com/us/en/blogarticle/butterball-s-revamped-product-locator

Open Seats at Our Table

Butterball is hiring for the following positions. Click on the link to apply, today.

?? BRAND MANAGER ??

• ?? https://careers.butterball.com/us/en/job/15254/Brand-Manager
• ?? The Brand Manager will collaborate with the Director of Brand Management to develop, recommend, and execute core business strategies for the Consumer Packaged Goods business, which is a key growth area for the organization. This role involves managing marketing mix elements, refining product offerings, identifying sales opportunities, and creating data-driven selling stories. The Brand Manager will also lead multiple project teams, requiring strong collaboration with cross-functional partners. Additionally, this position is crucial in ensuring consistent brand messaging and positioning across all marketing channels, utilizing expertise in brand management, consumer behavior, and market trends.?
• ?? Garner, North Carolina

?? SAP SALES & DISTRIBUTION ANALYST ??

• ?? https://careers.butterball.com/us/en/job/15637/SAP-Sales-Distribution-Analyst
• ?? The SAP Sales & Distribution (SD) Analyst is responsible for the implementation, optimization, and integration of the SAP SD module within the SAP S/4Hana environment. This individual will act as the key liaison between the Sales and Information Technology (IT) departments by ensuring alignment with business objectives by designing, developing, and deploying solutions that support the SD area which includes sales order management, post-sales activities, pricing, invoicing, and customer service. The SD Analyst uses strong communication and problem-solving skills to guide the business, resolve issues, and drive improvements in the sales and distribution processes.?
• ?? Garner, North Carolina

?? GOVERNANCE, RISK, AND COMPLIANCE (GRC) ??

• ?? https://careers.butterball.com/us/en/job/15933/Governance-Risk-and-Compliance-GRC
• ?? Performs day-to-day monitoring and documentation of the security governance, risk management, and compliance functions. Communicates security measures while collaborating with diverse teams to assess risks, develop and renew policies, and document incidents. Stays abreast of emerging security trends and technologies and communicates the evolution of the organization’s security framework to effectively mitigate risks and maintain compliance with regulatory standards.
• ?? Garner, North Carolina

?? MES OPERATIONS SPECIALIST (NIGHT SHIFT) ??

• ?? https://careers.butterball.com/us/en/job/15962/MES-Operations-Specialist-Night-Shift
• ?? Ensures data is accurate by training and coaching team members, auditing operations and procedures, troubleshooting equipment issues, reviewing data in the system, clearing system errors, and reconciling as needed. Responsible for communicating to and training team members on the importance of transactional quality for manufacturing data.
• ?? Ozark, Arkansas

Gobble Games

Turning up the heat, let's get this competition started.

Complete the game below and drop your answers in the comments. The answers will be revealed on February 15th.

Events at Butterball

Take a look back at the exciting events of 2024.

January

February

March

April

May

June

July

August

September

October

November

December