Phygital Splash 39: From AI-Managed Teams to Underdog Founders
Welcome to the next edition of At Lader's!
In this issue, I've curated a blend of intriguing topics that span the realms of technology, creativity, and unexpected influencers.
A few highlights from the edition include discovery of the inspiring journeys of entrepreneurs who defied the odds and built remarkable ventures from the ground up and unleashing the potential of AI-managed teams! From generating art to composing music, we delve into the fascinating world where artificial intelligence collaborates with human creators.
As a marketer, I couldn't resist sharing "GRANDMA-FLUENCER" Campaign by BBDO Thailand for Samsung Electronics. I've been analyzing over 20 influencer marketing campaigns recently, and this one caught my attention.
On a separate note, I want to thank each of you who reached out regarding potential collaboration on integrated marketing campaigns that I mentioned in the previous edition of At Lader's.
At the moment, I also focus on multichannel marketing strategies. My passion lies in bridging the gap between online and offline promotional activities, all while infusing a tech-savvy component. Whether it’s creating digital media channel mix or orchestrating captivating strategy to skyrocket customer base, I’m committed to driving results. If you or your companies are seeking a senior high-level marketing professional with outstanding international experience, feel free to drop me a message.
I also have a great opportunity to share in this newsletter.
?? Accelerator Opportunity for Asian Startups: International Expansion
Are you an Asian startup looking to expand globally? I have an exciting opportunity for you! There is an accelerator program, which focuses on startups in the seed/Series A stage or beyond, with innovative products in the following areas:
1. Audiovisual Content: If your startup is revolutionizing entertainment, education, or enhancing experiences through video and audio, we want to hear from you.
2. Digital Health: Are you building solutions that prioritize sports safety, comfort, and overall health?
3. Customer Loyalty: Products that boost consumer interaction, loyalty, and accessibility are in high demand.
4. Consumer Social: Services and technologies that foster social connectedness and understanding can drive global impact.
Interested? DM me to learn more about the application process and seize this incredible opportunity!
Feel free to share this message with any startups you know and fit the criteria. Let's empower innovation and growth together!
Stay tuned for these captivating stories and more!
Fewer people are using Elon Musk’s X as the platform struggles to attract and keep users, according to analysts | David Ingram NBC News
Google Podcasts is shutting down soon, users urged to move to YouTube Music | Sarah Perez TechCrunch
Apple Turns to Longtime Steve Jobs Disciple to Defend Its ‘Walled Garden’ | Aaron Tilley , Kim Mackrael The Wall Street Journal (paywall)
Apple’s former chief marketing officer and longtime “mini-me” to Steve Jobs has emerged as perhaps the most ardent public defender of the company’s ecosystem, a vision of electronic devices that work seamlessly together and protect user security and privacy.
New study of unicorn founders finds most are ‘underdogs,’ and female founders are rising | Mike Butcher TechCrunch
70% of unicorns have “underdog founders” (immigrants, women, people of color).
Unicorns used to have only male founders, but this is changing, with 17% having a female founder in 2023.
Outside of SV Angel (6.4%) and YC (10%), no other VC fund got into more than 2.8% (Sequoia) of unicorns. This suggests the market to invest in a potential unicorn is completely fragmented at seed, meaning outlier VC funds have as much chance as a well-known fund to invest in a unicorn at the earliest stages.
TikTok’s anti-overconsumption movement is a wake-up call for brands | Rachel Cernansky Vogue Business
领英推荐
More consumers are joining pledges such as the “Rule of 5” (where you limit fashion purchases to five items a year), conducting wardrobe inventories, or challenging themselves to buy nothing new in 2024 and shop their closets instead.
The key to designing for the future, experts say, is to align people’s needs with those of the planet — and to create business models that serve both, rather than work against them.
Research: Leaders Undervalue Creative Work from AI-Managed Teams | Shane Schweitzer and David De Cremer
A series of experiments that how algorithmic tools changed the consideration and resources workers were given for creative and innovative work suggest that these tools — specifically, the algorithmic tools that oversee employee productivity — could actually undercut employees’ ability to do this work, and that companies that deploy these tools haphazardly could find their optimism souring.
A very fun and engaging website page about the world.
GRANDMA-FLUENCER By Samsung WindFree? | BBDO Bangkok
In a delightful twist on influencer marketing, BBDO Bangkok has partnered with 三星电子 to launch the "GRANDMA-FLUENCER" campaign for Samsung WindFree? Air Conditioners. This innovative campaign aims to capture the hearts of Thailand's Gen Z and Millennials.
The Challenge: Bridging Generational Skepticism
While Samsung enjoys global acclaim across various tech sectors, its air conditioner segment in Thailand faces a unique hurdle: overcoming years of skepticism, particularly among the vibrant youth of Gen Millennials and Gen Z.
The Insight: Grandmas Hold the Final Say
Drawing inspiration from Thai households, where grandparents are known for their unwavering opinions, BBDO Bangkok decided to turn the tables. Why not transform the grandmother—typically resistant to change—into an influencer? Her mission: to convince the entire family to embrace modernity, proving that even the most traditional-minded grandma can adapt to the times. Thasorn Boonyanate (Pete), Chief Creative Officer at BBDO Bangkok, explains this strategic shift.
Campaign Spotlight: Meet the Techno-Savvy Grandma
By disrupting the norms of traditional influencer campaigns, we're not merely cooling rooms; we're also warming up to the idea that perhaps, when it comes to comfort and cutting-edge technology (and maybe even executing a backflip out the window), grandma knows best. Thasorn Boonyanate (Pete) emphasizes this fresh perspective.
The campaign's humorous online film features the grandmother of a popular Thai influencer. With effortless ease and a mischievous touch, she dives into the world of air conditioning. Armed with tech-savvy lingo and a smile that lights up the screen, she becomes a compelling and persuasive ambassador for Samsung's innovation.
She's not just winning hearts; she's selling AC.
Building a Business That Scales: In-Depth with Ken Gavronovic | Startup Savant Podcast
Ken Gavranovic dives into scaling businesses that stand the test of time. We uncovered the essence of product-led growth – shining light on the user experience as a catalyst for organic expansion. Ken shared the riveting journey of Interland; from equity hurdles to a triumphant IPO, emphasizing the monumental leap from $0 to $200 million. We rallied behind his advocacy for employee ownership and aligning your team's heartbeat with the company's core mission.
Listen on:
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?? Until the next phygital splash!