Copy of Niche Relevance in Writing Samples
LESSON 3
Understanding the Concept of Niche Relevance in Freelance Writing
Niche relevance refers to the alignment between your chosen freelance writing niche and the writing samples you include in your portfolio. It is important to understand that your niche is your area of specialization, and it determines the type of writing you focus on.
By creating writing samples that are relevant to your niche, you demonstrate your expertise and attract clients who are specifically looking for writers in that
field.
Importance of Focusing on Writing Samples that are Relevant to Your Chosen Niche
When building your portfolio, it is crucial to select two to three writing samples that are directly related to your freelance writing niche. Including samples that are unrelated to your niche, such as a college essay, poetry, or an excerpt from a fiction book, can confuse potential clients and dilute your expertise.
Instead, focus on creating samples that reflect the exact kind of work you want to do in your niche. This could include case studies, blog posts, website copy, or any other type of writing relevant to your specialization.
Niche relevance is essential because it showcases your ability to deliver high-quality content specifically tailored to the needs of your target audience.
Clients are more likely to hire writers who have niche-relevant samples, even if they have less experience, as it demonstrates a clear focus and understanding of their industry.
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It is important to keep in mind that your writing samples are just one page of your overall freelance writer website. Your entire website should be optimized and speak directly to your target clients based on your freelance writing niche.
By going all-in on your niche from a marketing and positioning perspective, you can differentiate yourself from other writers and increase your chances of getting hired.
Remember, niche relevance is a game-changer in your writing career and can make all the difference in attracting clients and achieving success.
To be continued tomorrow…
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Till we meet at the top; cheers.