Copy of The Missing Link in Event Discovery

Every year, beverage brands spend over $10 billion on consumer-facing marketing, aiming to create unforgettable experiences and build brand loyalty. Yet, a fundamental gap remains—event discovery is broken. Consumers still rely on scattered social media posts, word-of-mouth, or outdated platforms, often hearing about incredible events only after they’ve happened.

At the same time, brands and venues struggle to ensure their events are seen by the right audience. Millions are spent on sponsorships, tastings, and activations, yet attendance often falls short. Why? Because the systems used to promote events are outdated, fragmented, and controlled by a few gatekeepers who fail to precisely connect brands with their target audience.

A Firsthand Look at the Disconnect

Having spent years in the beverage industry—managing, activating, and promoting events for world-class brands—I saw this problem up close. Whether it was intimate tastings, product launches, or large-scale activations, I witnessed:

• Empty seats at amazing events that should have been packed.
• Marketing dollars wasted on outreach that never reached the right audience.
• Brands missing real engagement because traditional event promotion methods failed.

The missing link? A direct, intelligent, and seamless way for event creators to connect with their perfect audience.

Enter BUUZ: A Smarter Way to Discover and Promote Events

BUUZ isn’t just another event app—it’s an intelligent event discovery platform designed for both consumers and brands.

• For consumers: It eliminates the guesswork of finding events they actually care about.
• For brands and venues: It ensures events are seen by the right people, increasing attendance and maximizing marketing ROI.

Powered by smart matching technology, BUUZ ensures that every event reaches those most likely to attend—removing the randomness of event discovery and replacing it with precision, efficiency, and engagement.

Never miss an event again. BUUZ is here to change the game.

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