Integrating OneStream Live with Your Marketing Strategy

Have you considered a fresh approach to boosting your brand's presence? It's easier than you might think. Harnessing the power of videos and live streams on social media platforms can be a game-changer for tech and e-commerce businesses. Discover the heart of effective live streaming: authenticity, customer engagement, and building connections that endure beyond the final broadcast. Let's delve deep into how you develop a marketing strategy to boost your digital presence through the dynamic multi-streaming tool OneStream Live.

Understanding a Good Marketing Strategy?

Marketing campaigns have become a blueprint that guides businesses in reaching their target audience and achieving their sales goals. Imagine understanding exactly what your customers need and picking the perfect communication methods. That's what a good marketing campaign does. It's about gathering consumer insights and creating messages that speak directly to your audience's hearts. It involves rapid adaptation to stay ahead of market trends and competition. A robust marketing strategy merges creativity with data-backed user experiences, resulting in long-term success.?

Combining Live Streaming with Businesses

Live video streaming is rapidly becoming a go-to marketing strategy for businesses aiming to captivate larger audiences, but its potential still needs to be unlocked. A third of marketers who don’t use videos and streaming services have attributed it to time and logistical constraints. However, this medium effectively aids organizations in distributing content to their target consumers. Business owners can aim for consistent market penetration by offering their consumers live demonstrations, exclusive behind-the-scenes tours, or Q&A sessions about their services. These interactions give rise to a sense of immediacy, making live streaming an invaluable tool not just for marketers but also for other community builders.?

Why Include Live Streaming in Your Marketing Strategy?

In today's fast-paced digital era, grabbing your customer's attention and increasing your brand's awareness is no small feat. This is where live streaming jumps in.?

• Real-Time Customer Feedback: Live streaming allows you to interact with your audience in real-time, so you don't have to wait for the post-campaign analysis. This instant feedback loop allows for a more responsive marketing approach.

• Authentic Connection: In a landscape where authenticity takes the lead, live streaming offers a raw glimpse into your brand's presence. These streams provide a genuine connection, whether product launches, reviews, corporate webinars, or exclusive deals.

• Increased Visibility and Flexibility: Social media platforms' algorithms prioritize live content, so going live is more likely to catch the eye of potential customers. You also get versatile options like pre-recorded streaming or going live in real time, catering to many content makers.?

• Cost-Effective Content Creation: Live streaming requires minimal setup and less time than polished product videos. This cost-effective method allows you to produce high-quality content without breaking the bank, making it accessible for businesses of all sizes and statures.

• Building Brand Loyalty: Consistent live streams can establish a loyal following. Regular viewers tend to endorse brand consistency, tune in to see what you have to offer next and become advocates for your products or services.

Streamline Your Business Live Streams with OneStream Live

Taking your business live can be a breeze! With OneStream Live, you get more than just a basic streaming service. It incorporates various powerful tools to help you create captivating live-streaming experiences. Here’s how OneStream Live can make your business live streams a walk in the park:

OneStream Live Studio: With OneStream Live Studio, you can personalize your video marketing efforts with custom assets according to your brand's identity. You can also invite guests for interviews and discussions, podcast sessions, live product launches, and more.?

Pre-recorded Streaming: OneStream Live’s Pre-recorded Streaming feature allows you to schedule pre-recorded videos to play seamlessly up to 60 days in advance. So you can plan your product demos, training webinars, virtual events, and product launches well in advance.

External RTMP Streaming: OneStream Live seamlessly integrates with your preferred RTMP encoders, such as Zoom, OBS, Xsplit, etc. This means you can seamlessly live stream your Zoom meetings, webinars and conferences on all your corporate social media handles and even on your corporate website.

Hosted Live Pages: If you are a small startup and don't have a website as yet, you can still boost your video marketing efforts with OneStream Live’s Hosted Live Pages. These customizable landing pages enable you to brand your live event with logos, incorporate chat functions, and provide all the essential features for a successful live stream.

Bonus Tips

Apart from the above-mentioned powerful suite of products, OneStream Live offers many additional features designed to elevate your business’s live-streaming potential. With OneStream Live, create a single stream and practice cross-platform promotion on up to 45 social media forums. Scheduling and streaming back-to-back pre-recorded videos using the advanced scheduling options is easy! You can also broadcast a sequence of videos with Playlist Streaming on your YouTube channel and exhibit your services step-by-step in each video. Furthermore, add product descriptions as captions to ensure your content is comprehensible to viewers around the globe. OneStream Live is also a top choice for those who want to broadcast a live stream from their phone.?

Integrating OneStream Live with your marketing strategy can revolutionize your brand's outreach and double your conversion rates. By leveraging the power of live streaming, you get a competitive advantage, create long-lasting engagements, and speak volumes about your brand's authenticity. In short, a well-executed live brand strategy enhances visibility and builds trust. So, unlock the full potential of your marketing efforts by tapping into the art of visual storytelling with OneStream Live today!