HR at the Forefront: How B Corps are Empowering People Professionals

Happy B Corp? month to everyone championing a greener workforce and chasing net zero! ??????

As you know, at JGA Recruitment , we’re obsessed with two things: connecting incredible people with exceptional companies and saving the planet!?

We’re championing a revolution in the HR world fuelled by a powerful force –?B Corporations (B Corp?).

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?? What is B Corp??

B Corps are companies that are bound to consider the impact of their decisions not just on profits but on their employees, communities, and the environment.?

??Why are B Corps Empowering HR Professionals?

Here’s the exciting part… B Corps are giving HR professionals a chance to?supercharge your impact. Here’s how:

• Attract Top Talent:?Millennials and Gen Z prioritise purpose over pay. By working with B Corps, you can showcase a company culture that attracts the best and brightest who share your passion for sustainability.
• Build a Dream Team:?B Corps prioritise employee well-being and social responsibility. This translates to happier, more engaged teams ready to tackle the world’s challenges together!
• Become a Changemaker:?B Corps are at the forefront of sustainability innovation. As an HR champion within a B Corp?, you’ll directly contribute to a positive future.?

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On a recent episode of JGA Recruitment’s HR L&D Podcast , Nick Day and Tim Jones - That B Corp Bloke discussed all things B Corp?.

They highlighted a trend that’s transforming HR’s role. B Corps are placing a premium on vital social and environmental practices. This translates directly to the HR department.

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?? B Corps: Beyond Profit

B Corp? isn’t just another business certification; it’s a commitment to a different way of operating. Employees, the community, and the environment become stakeholders alongside customers and investors. This focus on people and purpose resonates with a new generation of employees seeking meaning in their work.

With this shift, HR has a powerful opportunity to step into a leadership role.

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??? Leading the Charge:?

The B Impact Assessment (BIA) is critical to B Corp? certification. HR can spearhead this process, working with different departments to evaluate the company’s impact on its workforce. This fosters collaboration and transparency – hallmarks of a robust B Corp?.

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??Building a Culture of Purpose:?

Aligning company culture with B Corp values is crucial. HR can play a vital role in creating a work environment that prioritises employee well-being, professional development, and a sense of community, as discussed in their conversation. This might involve flexible working arrangements, robust training programmes, and volunteer opportunities that connect employees to the company’s social mission.

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??????????Engaged Employees, Stronger Businesses

Research suggests a positive correlation between B Corps and engaged employees. When employees feel valued as stakeholders, not just workers, morale and productivity are boosted. HR practices prioritising work-life balance, professional growth opportunities, and a sense of purpose contribute directly to this positive effect.

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??The Future of HR in a B Corp? World

The B Corp? movement is gaining traction, and HR is well-positioned to lead it. By embracing this purpose-driven approach, HR can attract top talent, cultivate a more engaged workforce, and contribute to a more sustainable and equitable business landscape. HR’s role in leading this transformation will become more critical as B Corp becomes the new standard.

??? I recently met Ryan Cullen , People Director at Amber , an award-winning energy consultancy and certified B Corp?, and asked ‘why becoming a B Corp is important to the team at Amber?’ Here’s what Ryan had to say:

“For Amber, we've always had a mission to fix utilities, make people happy, and save the planet, so becoming a B-Corp felt like an obvious step. What it has done since has enabled us to connect our external brand to our internal values which has created a rich culture of purpose and connection. It means that it's much easier to create golden threads in our strategy that connects what we do every day to a more meaningful purpose. It's also pushed us to be a better organisation, for our people, for our customers, and for our community. With everyone connected to the overall purpose and vision, it's enabled our people to do amazing things. The power of our purpose-driven EVP narrative has also meant we've been able to attract a huge number of candidates who want to work for a company that's about more than just making money and is in fact having a genuine, certified impact.”

Ryan is also hosting an upcoming webinar all about B-Corp if you’d like to find out more! Connect with him here ! ?

So how can HR get involved?

Moving forward, HR leaders should look towards gaining B Corp certification to strengthen the employer brand, showcase a commitment to social and environmental good, attract top talent who prioritise working for companies with a positive impact and enhance employee engagement and retention, as staff feel prouder to be part of a mission-driven organisation.?

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JGA: Your Partner in Building a Greener Workforce ??

At JGA Recruitment, we’re here to help you leverage the power of B Corps. We specialise in:

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• Connecting You With Top B Corps ????????

We pre-vet companies to ensure their values align with yours, making your recruiting process smoother and more impactful.

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• Building a B Corp Employer Brand ???

Let us help you craft a compelling message that speaks to eco-conscious talent.

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• Finding the Perfect Fit ??

We have a vast network of sustainability-focused candidates ready to join your mission.

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Let’s Make History Together!

Don’t wait! Join the B Corp? movement and build a future where talent acquisition is a force for good.?

Schedule a call with me today. Let’s chat and create a dream team that will change the world, one hire at a time!?

??07519528761

[email protected]

??????Direct on LinkedIn

Listen to the full podcast episode here ! ??

Read more on JGA's net-zero mission here ! ??

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