"If a High Schooler Can Sell CRM Software Using These 7 Secrets, What’s Stopping You?"
Russell de la Pe?a
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As a sales and marketing consultant who works with six to eight-figure entrepreneurs worldwide, I was recently approached by a bright high school student preparing for a CRM sales competition.
What followed was an enlightening conversation that reminded me why I love what I do.
I'm sharing these insights because they're not just for students – they're fundamental principles that many seasoned professionals often overlook.
My Background in the Digital Landscape
I've built my career around helping experts translate their knowledge into sellable, high-ticket digital assets.
Whether crafting high-converting sales copy or developing comprehensive online funnels, I specialize in packaging expertise—whether from business coaches, consultants, course creators, or experts like doctors, real estate professionals, and other specialists—into scalable digital products.
The Core Sales Strategies I Shared
1. The Power of Strategic Silence
One of the first things I emphasized was something I learned the hard way: "If I'm doing all the talking, I'm not really getting to learn what you uniquely struggle with."
I've found that the most successful sales conversations happen when I let my clients do most of the talking.
2. My Hook-Story-Offer Framework
I shared my tried-and-tested presentation structure:
- Hook: I taught her how to create a compelling promise. For instance, "Here's how I can help you, Mr. or Mrs. Restaurant Owner, get more reviews and repeat customers in the next seven days or less, without spending thousands on a marketing agency."
- Story: I emphasized that while her competitors might focus on facts, she should focus on stories. As I often say, "Stories sell, facts tell."
- Offer: I showed her how to make offers irresistible by removing all risk from the equation, so buying becomes a no-brainer.
3. My Risk Reversal Approach
This isn't just a random number – it's specific, believable, and makes the offer concrete.
I explained how this approach makes it easier for prospects to say yes because they feel they can't lose.
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Handling Common Challenges
The Preparation Secret
I was honest about my own mistakes.
Some of my biggest sales failures happened when I walked into meetings unprepared. I shared with her what a famous lawyer, Trey Gowdy once said: "I never ask a question I don't already know the answer to."
The "Feel, Felt, Found" Framework
When faced with tough questions, I taught her my go-to response framework:
"I know how you feel. I felt the same way, and here's what I found (or will find out)." This approach has saved me countless times in challenging situations.
The AI Employee Angle
I showed her how to position modern CRM solutions as "AI employees" – team members who never call in sick, never ask for raises, and work 24/7 for a fraction of the cost of traditional staff.
My Advice for Building Long-term Success
While I started my career going door-to-door (which I wouldn't necessarily recommend today), I explained how she could leverage modern tools like social media and content marketing to attract qualified leads.
My key advice was simple:
- Get crystal clear about who you serve
- Know exactly what problems you solve
- Share your insights consistently
- Always demo your solutions when possible
Final Thoughts
As I wrapped up our conversation, I realized that success in sales isn't about fancy techniques or manipulation – it's about preparation, authentic communication, and genuinely helping people solve their problems.
Whether you're a high school student entering your first competition or a seasoned professional looking to up your game, these principles remain constant.