Copy of Is Everything You Buy Actually Falling Apart? A Look at Planned Obsolescence and Our Consumption Habits
Pallavee Jhoree
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Let's face it, many of us have noticed a decline in product quality. That shirt you bought last year seems thinner, the headphones don't last as long, and the washing machine needs repairs more frequently. Is it nostalgia, or is there something to the feeling that things just aren't built to last anymore?
There's a term for this phenomenon: planned obsolescence. This is the idea that products are designed with a limited lifespan, encouraging us to replace them sooner rather than later. Companies might use cheaper materials, prioritize aesthetics over durability, or even build in software limitations to shorten the usable life.
Beyond Planned Obsolescence: A Culture of Consumption
But planned obsolescence isn't the whole story. Our own consumption habits play a role too. Fast fashion trends and rapid technological advancements create a constant desire for the "next big thing." Combine that with aggressive marketing that fuels a feeling of inadequacy, and we end up buying more and replacing things more often, even if the old item still functions perfectly well.
Breaking the Cycle: Strategies for Smarter Shopping
So, what can we do as consumers? Here are a few tips:
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A Shift in the Conversation
Temu's recent success with its aggressive pricing model highlights the consumer desire for affordability. However, the race to the bottom shouldn't come at the expense of quality. Let's encourage a conversation about sustainable consumption and prioritize products built to last.
What are your thoughts?
Have you noticed a decline in product quality? What strategies do you use to shop more consciously? Share your experiences and ideas in the comments below!
#plannedobsolescence #sustainableconsumption #responsibleconsumerism #qualityoverquantity