Create a sense of belonging

Enhance your employer brand with personalized promotional products

In today's competitive job market, employer branding plays a vital role in attracting and retaining top talent. Personalized promotional products exert significant influence throughout the entire candidate and employee journey, making them an essential component of any employer brand strategy, showcasing your employer brand ambassadors - yes, your employees are the ultimate ambassadors for your brand- and creating a sense of belonging within the teams. ?

Make your employer brand visible?

Introducing branded merchandise from day one, as part of the onboarding process and continuing through team-building events to performance recognition, is pivotal in maintaining the visibility of your employer brand and attracting potential talent.

Items adorned with tailor-made messages, motivational quotes, or humorous graphics that employees enjoy using serve as constant reminders of the organization's values and aspirations. For example, a company that takes pride in the local culture can offer sweets or tea sourced from local producers. Likewise, a company strongly committed to sustainability might provide eco-friendly tote bags or backpacks made of RPET to promote environmental consciousness. When employees use and display personalized promotional products in their everyday routines, they become walking ambassadors for the company, spreading awareness and fostering a sense of pride and belonging.

A positive company culture directly influences employee engagement, satisfaction, and retention. Employees who feel aligned with the organization's values and beliefs are more engaged, motivated, and devoted.

Building up engagement and loyalty

One of the key benefits of personalized promotional products is their ability to serve as tangible rewards for employee achievements and milestones. A recent study conducted in the USA revealed that 82% of employees think employers should provide gifts, and that 75% of employees experience a boost in job satisfaction for 3 or more months after receiving the right holiday gift. From custom-engraved trophies marking milestones and anniversaries to branded gift boxes celebrating exceptional performance, these items serve as tangible tokens of appreciation that go beyond mere words. By incorporating personalized welcome packs and gifts for new employees, organizations can extend this gesture of appreciation right from the start of an employee's journey with the company. ?These thoughtful gestures acknowledge individual contributions and demonstrate the organization's commitment to recognizing and valuing its employees throughout their entire tenure.

Employer branding thrives on simple yet essential tactics like utilizing onboarding kits, office or learning and development (L&D) accessories, and items that enhance events, team buildings, and well-being programs. These strategies contribute significantly to crafting the ideal employer brand.

Your audience prefers promo products over all other forms of advertising

As evidenced by international surveys, promotional products rank as the top preference among all other forms of advertising, and this holds for both employees and potential candidates. These products offer a unique opportunity to establish personal connections with your target audience.?

The same study also examines the number of unique impressions of different promotional products. Based on this data, a writing instrument generates approximately 2400 unique impressions over its lifetime, while drinkware items yield around 3100 impressions. T-shirts, on the other hand, accumulate roughly 5000 impressions, and outerwear items leave a lasting impact of approximately 7800 unique impressions. Calculating the cost of one impression, the true value of personalized promotional products becomes apparent.

Some examples?

There are numerous ways to cultivate strong emotional connections with current employees and potential colleagues. A few examples from WEDAS' latest projects include providing branded laptop backpacks for an IT company, customized level keychains for construction workers, and pins for flight attendants. Offering these gifts to newcomers and partners has proven to enhance productivity, team spirit, and public image.

In conclusion

Personalized promotional products play a crucial role in boosting employer branding efforts by creating meaningful connections with employees, potential recruits, and the wider community. From boosting marketing and branding efforts to cultivating a positive company culture and fostering employee engagement and loyalty, these products offer a tangible way to express the organization's values and aspirations.

If you need additional information or support to integrate personalized promotional products strategically, don’t hesitate to contact us! Our specialist will gladly help you with any project or question.