Copy Counts

Let’s talk about what sort of copy you should use for your truck advertising campaign.

Realistically it doesn’t differ from your usual advertising forms whether that’s digital or offline. One golden nugget of advice we do share is ‘try NOT to make your advert look like a truck’ if you are looking to achieve advertising (if you want to look like it’s your fleet that’s a different blog!).

Recently on Twitter we spotted a Frijj advert. They’d used a word that’s not in the dictionary. It’s attention grabbing because it relates to their brand. Making up words to work with your brand is OK. And pretty eye catching on a truck.

Adnews have recently shared an article and they’ve featured the ‘dumb watch’ billboard that’s been all over social media from Timex. And within it the experts have some good things to say about copy and the impact it can have. It’s well worth a read if you are thinking of doing any advertising whatsoever (read it?BY CLICKING HERE).

Some of the things we extracted that we’ve seen have an impact from our advertisers include:

• Don’t use LOADS of copy even if you have some GREAT paragraphs
• People have a few seconds to absorb your message when your truck is on the move
• When there’s an emotional response it makes for a good advert
• Test your copy out on people (ideally customers but not always possible) to see their reaction BEFORE you put it on a truck
• Use two words if they are meaningful and relate to your brand
• Don’t change your brand’s tone of voice in your offline advert

Does it matter what you put on a truck? Absolutely, all words matter on adverts. And don’t forget our trucks WILL be parked up and really easy to read, potentially by your target audience. If it’s a bit MEH or not impactful it’s a wasted advert.

Where we can help is if you have a great marketing message or have ran adverts in the past we can adjust your messaging with you to get it right and work on the road. Just like we’ve done with one of our existing advertisers who is launching another truck and with a new advertiser who has never advertised before. We’re here to help and we have a marketing pro in the house.

Get in touch with Seleena via?[email protected]?or 01332 416449 for a frank conversation about COPY.