Brushstrokes of Innovation: Classico’s Scrub Canvas Club and its Journey with Wonder Art
Classico, Inc. (Tokyo,JAPAN)
https://classico-global.com/ "Sensibility for the medical field around the world"
Since its founding in 2008, Classico has continued to create products that combine functionality with style.
With the aim of expanding into new areas, the Scrub Canvas Club was launched in 2022, and has since introduced a vast array of collaborative scrubs to the market.
Under the concept of “scrubs as canvases” Classico’s Scrub Canvas Club collection crosses industrial boundaries, working with a wide range of artists, brands, and companies to create a fun and innovative selection of medical wear.
For the Scrub Canvas Club’s first collection, Classico teamed up with hospital art organization, Wonder Art. The fresh and visionary line of scrubs made an impact on the medical apparel industry, and following its popularity and success, the two groups have come together once again to launch a long-awaited second lineup in the Wonder Art Series, released this past summer.
Let us take a look back on the journey and story behind the creation of the Scrub Canvas Club.
Empowering through Choice: the Hope behind the Project
“What can we do to contribute to the medical field?”
Under the corporate mission to spread “sensibility for the medical field”, we at Classico have been committed to introducing innovative medical wear that is not only advanced in functionality and durability, but also unmatched in comfort and design.?
“But what more can we do?”
This thought, the idea to empower healthcare professionals with the freedom of “choice”, set in motion the Scrub Canvas Club project.
In the search for a way to promote and express the joy of “choice” through the typically plain and functionality-driven scrub, we at Classico came to work with artists and organizations sharing these same passions; a collaboration that made possible a never-before-seen level of creativity and diversity in medical wear, giving us confidence that a positive change could be brought upon the antiquated industry.
We hope the Scrub Canvas Club will cross the traditional boundaries set between and bring together the healthcare industry with a rainbow of brands, inspiring further innovations that bring smiles to the faces of healthcare professionals, and as a result, bring smiles to the faces of the lives they save.
Our Work with WonderArt
The Scrub Canvas Club’s first collaboration was in 2022 with Wonder Art, a non-profit organization that runs the Wonder Art Studio, an art studio for children with a range of mental and physical abilities.
In addition to the art studio, Wonder Art operates Wonder Workers, which strives to support the continuous employment of differently abled peoples, as well as numerous events in hospitals nationwide in an effort to improve the mental and emotional wellbeing of patients through artwork.
Wonder Art’s efforts to transform the healthcare experience through art, combined with Representative Masako Takahashi’s twenty-year experience as a hospital artist proved synergetic with Classico’s corporate mission, allowing us to join creative forces.
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For the first collection, Classico designers Oomameuda and Nakao visited Wonder Art’s studio in Sendai, an experience that led to the discovery of two particular works, giving shape to the Scrub Canvas Club project.
The Road to the Second Collaboration
This first collaboration was met with positive reviews not only by healthcare workers, praising the scrubs’ colorful artwork and design, but also members of the Wonder Art studio, many of whom expressed the joy and confidence that the project gave the artists. This in turn gave us the confidence and determination to continue the Scrub Canvas Club initiative, and now the chance for the long-awaited second collaboration with Wonder Art.
These items are available online and in store.
Classico / Mitsuhide