Campbell's Interview, Product Innovation Tips, and Alcohol Industry Insights

Welcome to October's Brand eComm Insights Newsletter. This month, we highlight our recent blog on product innovation, feature our new webinar detailing the latest in the Alcohol industry, showcase a MikMak 3.0 success story from DELSYM, and share an exclusive interview from two C-Suite perspectives from The Campbell's Company . Enjoy!

- Tony Sloan, Editor

FEATURE OF THE MONTH

From Concept to Cart: How the Right Data and Insights Help Bring Brands’ New Products to Retailer Shelves

Bringing a new product to market, especially in a new?category, presents unique challenges that require strategic planning and precise execution. By leveraging data-driven insights and shoppable media, brands can significantly increase their chances of success. Our latest blog explores how MikMak can help?brands?turn these challenges into opportunities. Read the blog to learn:

• How innovating, and entering a new product category can help set your brand apart
• Methods to use data and insights to strengthen retailer relationships and maximize product profitability
• The success story of BodyMark by BIC, and how MikMak Insights helped them achieve eCommerce success in a new?category for their brand

READ NOW ?

How Alcohol Brands Use MikMak for Effective, Compliant Marketing

For Alcohol brands, navigating effective marketing strategies while staying compliant can be tricky.?Want to learn about?current Alcohol trends, best practices, and the important tools that can help you along the way to Alcohol eCommerce success? Watch our recent webinar with?MikMak Founder and CEO, Rachel Tipograph , alongside experts?from our customer success team, Michael Rosenfeld and Will Meyer , as they present:?

• An overview of the Alcohol industry including the challenges presented to alcohol brands and the latest industry trends
• Alcohol industry-specific MikMak solutions that ensure all your digital marketing efforts meet various compliance, legal, and regulatory guidelines
• Additional MikMak solutions that Alcohol brands can leverage to improve marketing effectiveness and accelerate brand sales

WATCH NOW ?

How DELSYM Improved Marketing Effectiveness?with MikMak 3.0?

DELSYM, previously running MikMak 2.0 on their brand website, transitioned to MikMak 3.0, and saw a significant increase in performance. Read the success story to learn:?

• How DELSYM ensured they could convert shoppers with a seamless path to purchase while transitioning MikMak platforms
• An overview of how MikMak 3.0's new capabilities helped increase?DELSYM's Purchase Intent
• Response from DELSYM's Director of Full Funnel Consumer Engagement,?Carolyn Nephew on the value of MikMak 3.0

READ NOW ?

BRAVE COMMERCE Podcast ft. Campbell's Janda Lukin and Mike Pierson

How does a major brand like Campbell's harness the power of collaborative leadership and innovation??At the recent BRAVE COMMERCE Live ?event, Campbell’s Snacks executives Janda Lukin, Chief Marketing Officer, and Mike Pierson, Chief Customer Officer, joined BRAVE COMMERCE co-host, Sarah Hofstetter?to discuss?how Campbell’s Snacks transformed their iconic Goldfish brand to reach new audiences. During the conversation, they explore:

• How Goldfish capitalized on the insight that nearly 50 percent of its consumption came from adults, leading to a strategic pivot to expand its audience beyond children
• Why seamless teamwork was instrumental in the success of launching Goldfish Crisps
• The retail partnership strategies that were foundational to this product rollout

LISTEN NOW ?

*Watch more from industry leaders at the BRAVE COMMERCE Live event in our exclusive content library .

Have any questions?

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