Big news in AI search, introducing SearchGPT

Big news in AI search, introducing SearchGPT

Open AI, owners of ChatGPT are launching SearchGPT AI Search.

It will directly compete with the world's #1 giant in the space, Google Search.

Remember I said it's coming? Well, here it is!

OpenAI is shaking up the search landscape with their new prototype, SearchGPT. Designed to deliver fast, accurate answers with clear, relevant sources, SearchGPT integrates the power of OpenAI's models with real-time information from the web. Currently being tested with a select group of users and publishers, this innovative approach promises to transform how we find information online.

Key Features of SearchGPT:

  • Enhanced Search Experience: Say goodbye to multiple attempts at finding relevant results. SearchGPT provides quick, direct responses to your queries and supports follow-up questions, making the search process more conversational and efficient.
  • Publisher Engagement: OpenAI is committed to a thriving ecosystem of publishers and creators. SearchGPT highlights high-quality content, ensuring clear attribution and links to publisher sites, helping users discover valuable information sources.

Empowering Publishers:

  • Control and Participation: Publishers can manage how they appear in SearchGPT and can participate even if they opt out of generative AI training. This flexibility ensures a wide range of content is available and maintains the integrity of publisher contributions.
  • Industry Support: Leaders like Nicholas Thompson, CEO of The Atlantic, and Robert Thomson, Chief Executive of News Corp, have endorsed SearchGPT, emphasizing the importance of quality information and the symbiotic relationship between technology and content.

Future of Search:

  • Continuous Improvements: OpenAI plans to enhance SearchGPT in areas like local information and commerce, integrating the best features into ChatGPT. This ongoing development will refine the user experience, making information retrieval even more seamless.
  • Join the Waitlist: Interested in trying out SearchGPT? Join the waitlist and be part of the future of search technology!

Comparing with Google’s AI Overviews:

Recently, Google introduced "AI Overviews" in some countries, using their generative AI model, Gemini, to create narrative-style summaries within search results. While this aims to save users time, the competitive edge lies in the evolving landscape of AI search features. Google's approach underscores the intense rivalry in the AI space, with both companies striving to redefine how we navigate online information.

As Sundar Pichai, CEO of Google, stated, "Google positions itself as a leader in integrating AI into everyday information retrieval, potentially reshaping how we navigate the vast ocean of online knowledge.”

Conclusion:

The battle between Google and OpenAI is heating up, but what does it mean for us, the users? Will we prefer AI conversational search results over the traditional click-and-find methods? Only time will tell, but one thing is certain: the future of search is here, and it's powered by AI.

For more insights and updates, follow me here on LinkedIn or visit yvetteelliott.com.

#AI #SearchGPT #OpenAI #Google #SearchEngineOptimization #SEO #Innovation #DigitalTransformation #DigitalMarketing

Hao Yu, PhD, MBA, PMP

Management Consultant | Project Manager | Ex-Cambridge

7 个月

SearchGPT looks like a game-changer with its conversational search experience and publisher engagement features. It's intriguing to see how it will compete with Google Search, especially with its focus on real-time, accurate answers and publisher control!

Michael J Aniballi

CEO @ OpenGravity

7 个月

Yvette thanks for this update....there is so much information come at me everyday that your feed tends to be one of the few I can understand especially around complicated topics. Well done.

Dorothy Vernon-Brown

????Marketing Automation, AI Agents & Chatbots For Growing Entrepreneurs | Author: The Automatic Follow-up Formula | Get Clients on Autopilot | Scale Without Burnout ??Canada’s BBPA Women of Honour Recipient

7 个月

The rise of AI in search is fascinating Yvette A. Elliott, MBA, Chartered Marketer. It seems we are on the brink of a new era in how we find information. For us as business owners and entrepreneurs it's a golden opportunity to ramp up our content game whether it's through traditional methods or AI powered conversations.

These are exciting times, Yvette. I was excited to learn about the introduction of SearchGPT because it can potentially revolutionize the way we find information online yet again. This makes me think of the first time we learned about search engines and then the launch of Google. It's interesting to see the commitment to supporting publishers and enhancing user engagement. Looking forward to seeing how this innovation presents itself. Thanks for sharing.

Chris Bryce

Founder, CE0 @ Dotfusion ?? Digital Modernization ?? B-Corp ??? Co-Host "Connect The Dots" Tech Talk Show.

7 个月

Bring it! We have been calibrating SEO for robots for a bit readying for the change. Wait, what - isn't this what Siri was supposed to do years ago? ????

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