Amazon Week 08 - 2025

Striking a balance of being in the Australian outdoors as much as possible right now, and becoming obsessed with launching new ideas I have. I speak about two of them in point 5 below and the ADK section.

Our Updates

1/?Amazon adds direct ASIN performance tracking to Sales Dashboard.?The new Deep Dive Segments feature provides instant access to product metrics and daily performance charts through interactive windows, eliminating the need for third-party tracking tools.?Read more.

2/?Amazon adds new Sponsored Products placement controls.?The update introduces two key options in Campaign Settings: Maximize Reach for broader visibility and Minimize Spend for cost efficiency. These controls give advertisers better management of off-Amazon ad performance. Read more.

3/?Amazon business placements show superior performance in recent tests.?Data from 50 campaigns reveals 37% conversion rates and $5.9 ROAS, with 99% maintaining target ACOS. Testing with dynamic down or fixed bids recommended. Read more.?Just recorded 13 mins with Prem on it here.

4/?Amazon sales grew 178% to $538K through strategic optimization.?Higher organic rankings, efficient PPC, and improved conversion rates drove growth while reducing ad spend impact. Success stemmed from year-long product testing and data-driven scaling decisions. Read more.

5/ Added another open source Excel (Sheet) file to Excel for Amazon. We didn't make this one. It focuses on finding the right budget when launching a new product from a PPC perspective. Access free?here.

Community Updates

1/ Weekly Amazon newsletter focusing on the top tools for sellers and vendors.?Read Marketplace Mastery here.

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2/ Smart PPC management for product variations saves ad spend.?Focus budget on proven top performers or test variations in one ad group to identify winners, then optimize accordingly. Thanks, Elizabeth.?

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3/?Amazon tests new "Customers mention" feature highlighting positive review snippets in search results.?Only visible in Incognito mode, this widget surfaces key product feedback directly in search listings. Thanks, Isaac.

4/?Amazon rolls out major PDP interface updates to enhance shopping experience.?Product details now feature tabbed navigation and an improved video player layout with side-by-side related content for streamlined browsing.?Thanks, Shakhboz.

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5/?Adidas partners with Amazon's Buy with Prime service.?The sportswear giant will integrate Prime shipping on its website and app, offering customers faster delivery while raising questions about increased dependency on Amazon's ecosystem. Thanks, Martin.

6/?Amazon third-party sales hit record 62% share in Q4 2024.?The company continues shifting from direct retail to marketplace infrastructure, with seller fees and advertising becoming primary revenue sources. Sellers maintain platform presence despite rising costs due to Amazon's market dominance. Thanks, Todd.

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7/?Amazon Seller Central adds AI-powered business insights.?New feature provides automated performance summaries and sales analysis in Business Reports. AI integration signals future developments including potential chatbot assistance for sellers. Thanks, Mansour.

8/?UPS cuts Amazon shipping by half, prioritizing profitable deliveries over volume.?This strategic shift highlights a crucial lesson for sellers: focusing on quality and profitability outweighs pure growth and volume-based strategies in the long run. Thanks, Vanessa.

9/?Amazon realized you don't need another TikTok.?Amazon's failed social commerce attempts reveal a crucial insight: their strength lies in AI, not social media. With unmatched e-commerce data and AI capabilities through Rufus, Amazon is positioned to dominate AI-driven shopping while leaving TikTok-style features behind. Thanks, Vanessa.

AmzDesignKit Updates

I converted the storefront design on the left to the design on the right, in less than 20 seconds.

'But George, that's not finished'

You're right. It's not.

But in another 20 seconds, I can update all the fonts to the brands guidelines.

Another 10 seconds, I've updated the logo.

Another 120 seconds, I've updated the images.

Another 360 seconds, I've updated the copy.

So, in just 1 minute I've got a full storefront design. On brand.

This is the power of an Amazon design system.

This is what I'm building with?Figma for Amazon.

Our Tech Stack

• Figma: The only tool that matters if you're serious about scaling Amazon design. High-converting listings and A+ Content? You’re not getting there without it. Non-negotiable.
• Helium 10: Your Swiss Army knife for selling on Amazon. Keyword research, listing optimization, competitor insights—it does it all. If it’s not in your toolkit, you’re already behind.
• Keepa: The unsung hero of smart sellers. It’s clean, reliable data that keeps you ahead of pricing trends and competitor shifts. Skip the guesswork.
• AmzDesignKit: Scaling your Amazon store’s design without breaking the bank? This is the cheat code. Faster, sharper, and built for sellers who don’t have time to waste.

Social

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YouTube, X, George’s Blog.