AI Insights for Sales and Marketing: Sixth Edition

Welcome to the latest edition of our AI newsletter! In this edition of our newsletter we explore:

• OpenAI has introduced the Voice Engine, a new text-to-speech tool
• Amazon's AI Power Play: Sealing the $4B Deal with Anthropic
• Elon Musk’s AI startup X.ai introduced Grok-1.5
• Google is launching a $20M program to help nonprofits use AI
• Create your AI Agent and compete for a $1M prize pool
• Top AI jobs for 2024
• AI Tools and GPTs for Sales & Marketing
• Upcoming Courses and Events
• Prompts for every stage of your Sales Funnel

The AI Latest News

• OpenAI has introduced the Voice Engine, a new text-to-speech tool that can clone voices from a 15-second sample, currently in preview without a public release date. Developed over two years, it aims for responsible use, with OpenAI delaying wider availability to evaluate potential misuse. The technology, also powering ChatGPT's voice capabilities, is being cautiously rolled out, with safeguards like consent requirements and audio watermarks in place.
• Amazon has completed its $4 billion investment in AI startup Anthropic, adding $2.75 billion to its initial $1.25 billion investment. This move underlines Amazon's commitment to Anthropic, which utilizes Amazon Web Services (AWS) for its computational needs and competes at the top level with its AI models alongside giants like OpenAI and Google.
• Elon Musk's X.ai has announced an update to its Grok chatbot, introducing the Grok-1.5 model. This new version boasts significant improvements, especially in reasoning for coding and mathematical tasks, outperforming its predecessor in benchmarks.
• Google.org is launching a $20M program to help nonprofits use AI. They're starting with 21 organizations, including Quill.org and the World Bank, to develop AI tools for various social impacts. The program offers technical support, mentorship, and help from Google staff. It aims to make nonprofits more efficient and effective by using AI.

Create your AI Agent and compete for a $1M prize pool

The AI Agents Global Challenge (AAGC), launched by MM01 AI in London, offers a $1M prize pool to inspire AI enthusiasts and professionals globally to create AI agents with practical applications.

AAGC is open to AI enthusiasts, students, professionals, startups, and any size organisation. The challenge seeks innovative solutions in AI, with a judging panel of industry experts selecting the top 20 winners by December 2024. Submission deadline is September 2024.

Top AI jobs for 2024

Numerous leading jobs today were unimaginable just a few years back, a trend expected to continue with AI advancements forecasted to create 97 million new roles. Since 2021, job listings for generative AI have surged by over 250%. Echoing Professor Richard Baldwin's sentiment, it's not AI itself but individuals adept at leveraging AI who will lead the future job market. Here are some of the top AI jobs, including their average salaries in the United States:

1. AI Engineer: Central to developing AI applications and systems with an average salary of $160,757
2. Data Scientist: Specializes in analyzing large datasets to extract insights, earning around $65,674 on average
3. Computer Vision Engineer: Works on enabling computers to understand visual data, with an average salary of $168,803
4. Natural Language Processing (NLP) Engineer: Focuses on teaching computers to understand human language, with an average salary of $86,193
5. Deep Learning Engineer: Develops sophisticated neural networks, earning an average salary of $141,435
6. AI Research Scientist: Conducts cutting-edge AI research, with an average salary of $115,443
7. Business Development Manager in AI: Identifies new business opportunities in AI, earning around $196,491
8. AI Product Manager: Leads teams to build AI-based solutions, with an average salary of $128,091
9. AI Consultant: Advises businesses on integrating AI into operations, earning an average salary of $124,843
10. AI Prompt Engineers: Hailed “the job of the future,” AI prompt engineers are among the most buzz-worthy and sought-after emerging AI professionals. Specializes in creating and refining inputs for AI systems to elicit precise responses, playing a key role in enhancing AI interactions and outputs, earning an average salary of $150,00

In addition to these roles, the AI field is also seeing the emergence of new job titles and functions as the technology evolves. These include AI Artist, AI Writer/AI Content Creator, AI Chatbot Developer, AI Solutions Architect, and Chief AI Officer (CAIO), each offering unique contributions to the utilization and development of AI technologies.

Curated AI Tools and GPTs for Sales & Marketing

The right tools can transform how you engage with customers, analyze data, and optimize your strategies. Here's this edition's top list AI tools and GPTs poised for Sales and Marketing:

AI Tools:

• Cubeo.ai: Build your AI?Team available 24/7. You can build and train your AI Assistants and automate tasks across Sales, Marketing, HR and more without writing a single line of code, leveraging advanced LLMs like GPT-4. You can join the waiting list and get 50% when it'll launch.
• Heygen: Helps you produce studio-quality videos with AI-generated avatars and voices at scale. Create from scratch or use one of the many templates they've created. Professional AI videos can be done just by typing, clicking, dragging, that's it! Try it for free!
• Guidde is a generative AI platform that helps your team create video documentation 11x faster. Transform tedious text into engaging visual guides, craft video documentation, and easily share or embed these guides for your team. Get started for free here.
• Bluedot: AI-powered Chrome extension for Google Meet. Press ?? to record, transcribe, and summarise your meetings with AI-generated notes adapted to your needs. It's AI tool can also help you write a follow-up email including the meeting summaries to send to your clients. Try it for free here.
• Make.com is one of the tools we often use for AI automation and create workflows. With Make you can visually integrate OpenAI (ChatGPT, Whisper, DALL-E) into any workflow to save time and resources — no coding required. With just a bit of configuration, you can set up an AI-powered bot that can automatically produces eye-catching social media posts or create personalized emails. They have pre-built templates available to build your AI-powered automation workflows and tools. Get started for free here.

Custom GPTS:

• Content Master: Expert in crafting articles, blog posts, LinkedIn posts, and eBooks in 100% unique, creative, and human-like in style
• Copywriting Copilot: Helps you craft effective copy and design images for marketing materials
• Wolf of the Prompt Street: Improves the quality and relevance of Prompts for Sales & Marketing while proposing fresh ones too.

Upcoming Training Courses and Events

Our comprehensive range of courses, webinars and workshops are designed to empower Sales and Marketing professionals like you with the skills and knowledge needed to harness the full potential of ChatGPT and AI in your professional life.

Here is the list of our upcoming course offerings:

Live 4-hour Training Session: Certified Prompt Engineer

• Dates: April 18th-19th, 2024
• Session Details: A 2-day live interactive session, 2 hours each day, diving deep into the essentials of Prompt Engineering, designed for Sales & Marketing.
• Register today

Live 4-hour Training Session: Mastering ChatGPT and AI in Sales

• Dates: April 25th-26th, 2024
• Session Details: A 2-day live interactive session, 2 hours each day, diving deep into leveraging the full potential of ChatGPT and AI tools to boost your Sales process with real-world examples and case-studies.
• Register today

Prompts to improve every stage of your Sales Funnel and boost conversion

Visualize each stage

Generate customized content ideas for each stage of the sales funnel, based on the following business details: [describe your business]. Carefully considering my goal, which is [describe your main business objective], create three content ideas for each of the following stages of the sales funnel: Awareness, interest, consideration, intent, evaluation, purchase, post-purchase. For each stage, list the ideas in a chart format, ensuring a step-by-step approach for clear and actionable strategies.

Understand your audience

As a skilled marketer and customer researcher, your role is to delve into the psychology that influences buying decisions for [product/service] with the goal of [describe your business goal]. Start by identifying the main market segments relevant to [product/service]. One at a time, analyze each segment to understand its unique characteristics. Following this, develop a core content brief tailored to buyers within each segment, specifically for [product/service] in the [niche]. This involves a detailed examination of the audience to grasp their challenges, interests, and behaviors, focusing on their geographic location, demographic details (job roles, industry, age, income, etc.), psychographic traits (needs, wants, desires, and behaviors), and pain points. Your analysis should uncover the psychological and social factors that drive this market segment, enabling you to create content that resonates on a deep emotional level, without directly mentioning my product or company. Instead, focus on the human aspects we are researching. Articulate these insights into bullet points, each starting with a bolded section name for clarity, providing a comprehensive view into the target audience's mindset and its connection to my product within my niche of [your niche].

Improve your headlines

As a copywriter specializing in website sales pages, your task is to craft 10 potential headlines for my business, [describe your business], highlighting its primary benefits [benefits] to your specified audience [provide audience details]. The objective is to create short, clear, and impactful headlines that encourage visitors to continue exploring the page. Ensure your headlines are varied, incorporating elements such as numbers for specificity, humor to engage, surprising statements to captivate, and negative framing to address potential concerns or reverse psychology tactics. This approach aims to cover a broad range of strategies to attract and retain the attention of your audience, ultimately guiding them through the sales funnel.

Optimize for desire

As an award-winning sales copywriter skilled in human behavior and buyer's psychology, you're tasked with creating a ‘desire’ section for my [product/service]. Incorporate these key details: [describe your product/service], the problems it solves [describe these], and my target audience [describe target audience]. Craft a narrative that encapsulates the emotional and tangible benefits of my offering, leading to a compelling piece that emphasizes the unique value proposition and how it addresses the needs and desires of the target audience. Your narrative should seamlessly blend the desired feeling of achievement, the allure for the type of clients it attracts, the adjective that best describes the desired outcome, and how it enriches relationships with loved ones or clients, making them feel a specific emotion. This should be creatively integrated into a concise yet powerful section that leverages the AIDA marketing framework to spark interest, build desire, and motivate action. Only provide me with 150 words or fewer for the desire stage.

Address retention

As an expert in client retention and satisfaction, you are tasked with designing a client satisfaction survey for my business that sells [product/service] to [audience]. Our clients need help with [problem], and we provide them with [solution]. Your survey should be grounded in the SERVQUAL model by Parasuraman et al., focusing on its five dimensions: tangibles, reliability, responsiveness, assurance, and empathy. The questions you craft should specifically cater to my [product/service] and audience, aiming to elicit responses that offer actionable insights to enhance our client relationships and boost retention. Make sure the survey questions are relevant and thought-provoking, covering: (1) Tangibles: Appearance of physical facilities, equipment, personnel, and communication materials. (2) Reliability: Ability to perform the promised service dependably and accurately. (3) Responsiveness: Willingness to help customers and provide prompt service. (4) Assurance: Knowledge and courtesy of employees and their ability to inspire trust and confidence. (5) Empathy: Caring, individualized attention the firm provides its customers. The survey should be concise enough to be completed within 15 minutes when sent via email, ensuring a high response rate while gathering comprehensive feedback to inform improvements in our client service strategy.

Looking to boost your Sales & Marketing with Generative AI tools?

Our training courses and GPTs can give you the boost you need:

• Training Courses and Free Webinars
• Free Resources and Prompts
• Free Custom GPTs for Sales & Marketing
• Subscribe to our Newsletter to get regular insights and actionable tips on leveraging ChatGPT and AI tools in Sales and Marketing.

Stay Ahead of the Curve

With AI continuing to redefine the sales and marketing landscape, staying informed is key to harnessing its potential. This newsletter is your guide to navigating the ever-evolving world of AI, ensuring your strategies remain innovative, effective, and compliant.

We look forward to bringing you more insights, tools, and trends in our next edition. Until then, here's to your success in leveraging AI to achieve your sales and marketing objectives!

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