Coolest Fashion Marketing Strategies in Asia ?? Vol. 2, Issue 4

Coolest Fashion Marketing Strategies in Asia ?? Vol. 2, Issue 4

Dive into trendy, youthful, creative fashion marketing tactics.


???Marketing Strategy Review

  • Coolest Fashion Marketing Strategies in Asia

???Asia Marketing Must Knows

  • Asia marketing & business news

???Business Intelligence Brief

  • SEA Retail Evolution CPG Report

?? Asia Event Calendar



?? Coolest Fashion Marketing Strategies in Asia


Fashion brands are killing it with their marketing strategies in APAC


Here are some of the best marketing strategy by fashion brands that can inspire you??


CGI Ads

Acne Studios Japan

The luxury fashion brand did a CGI with their signature scarf to promote their Pop Up in Tokyo


Jacquemus South Korea

Jacquemus did a floating bag to say thanks for their successful pop up in Seoul


Adidas Singapore

Adidas created a CGI of a DOOH for their Homer Simpson x Stan Smith collab launch


K-Idol Collaborations

AloYoga & Jisoo (Blackpink)

AloYoga partnered with Jisoo to promote their collab collection 'Allo + Jisoo'


Calvin Klein & Jung Kook (BTS)

Jung Kook of BTS becames Clavin Klein's latest muse and went viral on social media


Nike & New Jeans

Nike hosted an exclusive New Jeans performance in Singapore to promote Nike By U x New Jeans collection


Crocs & AESPA

Crocs partnered with AESPA to promote their Stomp collection


Influencer Collaborations

Coach & Dilla Prabukusumo ????

Coach invited Indonesia's top fashion influencer to promote and attend their SS24 fashion show


BAPE x Gakuyen ????

BAPE partnered with photo & videography influencer, Gakuyen, to promote their new BAPE Cross STA


Van Cleef & Arpels x Chloe ????

This collaboration is very funny and went viral, shows how VCA can be used a a slip leash for dogs



Experimental Pop Ups and Retail

Louis Vuitton Chocolate Singapore

Louis Vuitton opened up a chocolate store in Marina Bay Sands and people are queueing up



Coach Airways Malaysia

Coach opened a POP Up store in an actual boeing to create a retail store inspired by 70s airlines


Dior Riviera Indonesia

Combining luxury and leisure, Dior transformed Sundara Beach Club in Bali with their signature motive.


?? YouTube becomes South Korea's No.1 mobile app by MAU

?? Marketers can now create videos from text prompts with OpenAI's new model SORA

?? Taylor Swift is coming to Singapore and Changi Airport invites the Swifties for a sing-along event at Jewel Changi Airport

?? Jasmin Alic drops his no. 1 strategy to find clients on LinkedIn

?? Instagram launches new creator marketplace feature in 8 countries

?? Check out these 12 cost-effective B2B Tactics curated by Pierre Herubel

?? John Hu shares insights on creator-entrepreneur growth predictions


?? SEA Retail Evolution CPG Report

[read full report]


?? In 2024, TikTok users want to discover something new that they don't even know they like.

?? Marketers need to identify the habit of curious scrolling by creating new contents to discover

?? Not only for entertainment, TikTok users also leverage the platform to learn and build connections.

?? When it comes to content that works, brands need to focus on storytelling instead of selling.

?? To strengthen a community, co-created contents are the way to go

?? Reacting to online conversations is a faster way to build and grow an audience on TikTok

?? Brands on TikTok are unlocking deeper consumer trust and influence through actively listening and growing together with their audience

?? Brands are building trust with their audience through relevant cultural lingo cultivated on TikTok.

?? Brands are building trust with their audience through relevant cultural lingo cultivated on TikTok.


ICEBA 2024

?? 26 - 28 Feb 2024

?? Singapore


Hong Kong 2024 Venture Capital World Summit

?? 27 Feb 2024

?? Hong Kong


Markezine Day 2024 Spring: Tech & Creativity

?? 27 - 29 Feb 2024

?? Japan


Intrigue MadTech Summit 2024

?? 28 Feb 2024

?? Australia


Seoul 2024 Venture Capital World Summit

?? 29 Feb 2024

?? Singapore


Digital Marketing World Forum Asia 2024

?? 28 - 29 Feb 2024

?? Singapore


IIEX Asia Pacific 2024

?? 5 - 6 Mar 2024

?? Thailand


What's Next 2024: Marketing in Singapore

?? 7 Mar 2024

?? Singapore


AdTech India 2024

?? 13 - 14 Mar 2024

?? India


DTW Asia 2024

?? 15 - 16 Mar 2024

?? Bangkok


What's Next 2024: Marketing in the Philippines

?? 19 - 20 Mar 2024

?? Philippines


DTW Asia Tour 2024

?? 21 Mar 2024

?? Indonesia


PR Awards Singapore 2024

?? 22 Mar 2024

?? Singapore


WOW Summit Hong Kong 2024

?? 26 - 27 Mar 2024

?? Hong Kong



?? Jesse Lee - I help businesses adopt AI

Looking to use the power of AI for your business? We have the best AI experts that know how & what to do depending on your industry! ?? Join: IN-AI Newsletter (Subscribe below) to learn AI opportunities for your business

8 个月

Thanks for sharing, one of the best way for me to stay up to date with marketing in Asia ??

回复
Chris Flintoft

Co-Founder @ Immortalized Productions | Co-Founder

9 个月

Thanks Arthur great insights

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