The Cool Photography Talent You Need to Know About

"We believe making striking images are born out of bringing critical ingredients to each session; humour, storytelling, respect, down-to-earth scene setting and specifically created soundtracks.

"Our ethos is that each shoot portrays subjects naturally. We take an organic approach, with zero to little in the way of retouching and essential?lighting only."

- Sarah J. Edwards

Sarah J. Edwards (Photographer) and Sally A. Edwards (Art Director)

'ello Addictees!

Welcome to this week's art fix. We are excited to introduce?British twin sisters,?Sarah J. Edwards (Photographer) and Sally A. Edwards (Art Director).

When we were approached by the duo asking to collaborate, we couldn't say no. We are thrilled to have the sisters on board and can't wait to share their photography with you.

Sally and Sarah were raised in rural England and Scotland. To inform themselves culturally, they spent much of their childhood and art school years secretly relying on a crackling radio, untuned T.V.s, passed around mixtapes and discovered international magazines.

Enter BLAG. Sally and Sarah created BLAG - initially as a xeroxed 'zine, at art college, using the wages they made from their Saturday job. The sisters grew it to become an international glossy, choosing up-and-comers for covers and features ahead of the curve. They produced in-depth, down-to-earth editorial content leaning into humour and kindness, unveiling an empathetical viewpoint not often seen. Over the years, the duo have produced and created hundreds of original shoots and interviews.

Sarah and Sally believe making striking images are born out of bringing critical ingredients to each session; humour, storytelling, respect, down-to-earth scene setting and specifically created soundtracks.?Sarah uses singular spotlights usually reserved for film sets or natural light and focuses on creating the right atmosphere.

The twins' portraits feature some of the world's most admired artists from Beastie Boys, OutKast, Franz Ferdinand, N.E.R.D., Joshua Homme, Broken Bells, Slash, Justice, Amy Winehouse and many more. Presented on?www.blag.london, a series of portraits features intimate images of inspirational musicians, actors, directors and models, including Helen McCrory, Rinko Kikuchi, Kelly Rowland, Amerie, Ciara, Nelly Furtado, Anne-Marie Duff, Bella Dayne, Gillian Anderson, Sofia Boutella and more.

We're delighted to present a selection of our favourite images. Say cheese!

Amy Winehouse, While It's Calm

Slash, Really Slash

André 3000, Greetings

John Legend, Velvet Crush

Rinko Kikuchi, Shine Bright

If you'd like to see a show biz icon on your wall, get in touch with us at?[email protected]?or?[email protected]

Until the next one Addictees,?a picture is worth a thousand words so make sure there's no kale stuck?in your teeth when you take a selfie ??

Blair & El ??