Cool New Klaviyo Features You (Probably) Missed

As a proud Klaviyo partner, we’re super excited whenever the folks over at Klaviyo HQ bring out fresh new features to try. Heck, we even helped develop a few of them in the past. So, you can imagine the look on our faces when Klaviyo announced a few upgrades and improvements to their (already awesome) repertoire.

Let’s gear up and jump in…

Dynamic Push Notifications Since most consumers are more likely to shop with brands that provide them with relevant offers and recommendations, it’s imperative that your brand retains that personal touch from top to bottom. And, with the use of smartphones pretty much dominating a lot of the ecommerce space, push notifications deserve some extra attention.?

Behold! You can now add dynamic images and GIFs to push notifications and show a customer the exact product they favorited or added to their cart. We think this is a giant leap for personalized mobile app messaging - two thumbs up!

Branded SMS Short Links When you’re working with a small handful of characters, a lengthy URL is like a fly in your perfectly-crafted marketing soup. And don’t even get us started on URL-shortening platforms.?

Klaviyo now lets you create either a branded Klaviyo link or a branded custom link for your text campaigns. No more wasted characters, no more hassles with shortening services, and no more spammy-looking links.?

Send Campaigns Anytime Most brands tend to send messages at the top of the hour, so it can get pretty crowded. If you’re looking to avoid the clutter, you can make use of Klaviyo’s new anytime send feature to schedule your email, SMS, or mobile push at a more specific time.

Now, you can send an email or text at 08:17, 12:09, or even 11:02. Not only will your messaging stand out from the hourly rush, but there’s a whole world of A/B testing that opens up thanks to this new feature.

In Conclusion

Although there are a few more exciting innovations from Klaviyo, we think the ones mentioned here have already earned the team at Klaviyo a well-deserved round of applause. Remember though - as many brilliant features as your ESP may have, it’s a strong, data-driven strategy, dazzling design and captivating content that will ultimately get you the ROI you’re looking for.

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