Cookware Industry an overview in India

Team www.chotavyapar.com had been working with Kitchenware industry for the last two years since its inception

The Cookware market in India is estimated to be in the range of Rs $320 – $360 million out of which Kitchen Accessories market is just about 18 per cent. The market is highly unorganized with organized players accounting for only 35 – 40 per cent of the market share and this the reason new brands can take a market share with right marketing strategy,

An increasing shift toward a contemporary approach and rising trend of stylizing cookware to elevate it from a practical kitchen utensil to a symbol of aspirational living are projected to propel the expansion of the India Kitchenware Market during the forecast period between 2023 and 2029.

Health Problems Linked to Toxic Compounds

The India kitchenware market faces growth constraints due to the occurrence of health problems linked to toxic compounds found in plastic kitchenware. These harmful substances, when leached into food during cooking or storage, pose health risks to consumers. Increasing awareness about the potential health hazards associated with the use of such plastics has led to a growing preference for safer, non-toxic alternatives. As a result, the market is witnessing a shift towards materials like stainless steel, glass, and other food-grade materials, which offer better safety and quality assurance. Addressing these health concerns is crucial for the sustained growth and success of the India Kitchenware Market.

Plastics products as per industry experts say that it would be exist only in the bathroom series and in planters .As per market survey by one of the renowned stainless steel manufacturer in India -if in a indian household both husband and wife is a graduate , in that household -plastics fridge bottle had been converted into single wall SS bottle or glass bottle

India Kitchenware Market – By Distribution Channel

Based on distribution channel, the India kitchenware market is divided into Hypermarkets & Supermarkets, Specialty Stores, , gift stores .brick and mortar stores and online segment

Brick and mortar stores or General trade still caters to more that 70 percent of the revenue and it is crucial for the Indian consumer

As general stores are closer to residential areas than their modern counterparts, they enable consumers to easily buy products without having to travel a long distance.

The Indian consumer is hyper-price sensitive and thus for cookware utensils , General Trade stores take precedence

General trade is a vital part of the industry, as it helps to ensure that products are available to consumers in a timely and efficient manner.

In order to succeed in the general trade, brands need to have a deep understanding of consumer behavior and how to influence it.

They need to be experts in retail activation, and should have the right products at the right price points.Traditional trade builds on inter-personal relations between the customers and the retailers

Cookware industry in India has received a major boom in the scenario and is fast growing. The industry is pegged to grow at around 21%, some of the key drivers which shall build the segment can be understood as under.The hottest trends are reflective of what’s on the customer’s mind as they’re choosing how to equip and furnish their homes. The Cookware Industry has seen a drastic change over the past few years. Consumers earlier would follow the traditional approach of cooking in terms of the recipes, vessels and methods etc. As the world is getting smarter and better, people have now started making new choices and moving towards the modern way of approach.

As far as trends are concerned, there are several important trends that largely dominate the cookware market; which includes the stylizing of cookware in order to transform the product from the functional kitchen tool to making it a part of an aspiration lifestyle. Such aspirations include catering to ‘green’ concerns for environmental friendliness and the health and the safety of the products offered. Moreover, cookware style and fashion is becoming increasingly important, especially for those at the higher end of the market. Consumers moving into new houses or remodeling their existing home often prefer the latest collections to match the interior of their kitchens.

In cookware industry new brands can grow as Gen Y /Gen z have grown up in the era of “fake news.” They are quick to spot misdirection and do not respond to hype. Instead, they are looking for brands to be transparent and authentic. Distinctive and disruptive, these young people wield influence far beyond their wealth and experience.