??Cookies for Marketers??

After read this Blogs you will definity aware with what are cookies and its Importants

Cookies?are messages that web servers pass to your web browser when you visit Internet sites. Your browser stores each message in a small file, called a?cookie.txt?When you request another page from the server, your browser sends the cookie back to the server. These files typically contain information about your visit to the web page, as well as any information you've volunteered, such as your name and interests.

Explanation Example

Cookies?are most commonly used to track website activity. When you visit some sites, the server gives you a?cookie?that acts as your identification card. Upon each return visit to that site, your browser passes that cookie back to the server. In this way, a web server can gather information about which web pages are used the most, and which pages are gathering the most repeat hits.

Cookies?are also used for online shopping. Online stores often use cookies that record any personal information you enter, as well as any items in your electronic shopping cart, so that you don't need to re-enter this information each time you visit the site.

Difference Between First and Third-Party Cookies

First-Party Cookies

First-party cookies are directly stored by the website (or domain) you visit. These cookies allow website owners to collect analytics data, remember language settings, and perform other useful functions that provide a good user experience.

An example of a first-party cookie is when a user signs into an ecommerce website, like Amazon. The web browser will send a request in a process that provides the highest level of trust that the user is directly interacting with Amazon. The web browser saves this data file to the user’s computer, under the “amazon.com” domain. If first-party cookies were blocked, a user would have to sign-in every time they visited, and they wouldn’t be able to purchase multiple items while shopping online because the cart would reset after every item that was added.

Third-Party Cookies

Third-party cookies?are created by domains that are not the website (or domain) that you are visiting. These are usually used for online-advertising purposes and placed on a website through a script or tag. A third-party cookie is accessible on any website that loads the third-party server’s code.

Similar to the previous example, third-party cookies work when a user shops on Amazon. They might browse a couple of items and spend some time on the product pages. When the user decides to only purchase one item, the brown hat over the brown shoes, they may later receive emails and other ads for the brown shoes they looked at but never purchased. Even if the user closes their browser and ends the session, that tracking data will still be on their computer.

Differences between First and Third Party Cookies

The main differences between first and third-party cookies include:

• Setting the cookie:?A first-party cookie is set by the publisher’s web server or any JavaScript loaded on the website. A third-party cookie can be set by a third-party server, such as an?AdTech?vendor, or via code loaded on the?publisher’s?website.
• Cookie availability:?First-party cookies are available to the domain that created it. A third-party cookie is accessible on any website that loads the third-party server’s code.
• Browser support/blocking:?First-party cookies are supported by all browsers and can be blocked or deleted by the user. Third-party cookies are supported by all browsers, but many are blocking the creation of third-party cookies by default. Users are also taking matters into their own hands and deleting third-party cookies on their own.

CookiePro automatically detects and categorizes cookies and other tracking technologies on your website.