Cookies crumble we cackle

"Apple is cutting down on how many cookies advertisers can force on to your devices, with changes coming to iPhones, iPads and Macs. The advertisers, naturally, are not happy." - Guardian

Not happy? We're laughing.

Because now, there's a small window for creativity to steal back some market share.

Cookie-cutter digital campaigns just won't cut it in the big bad world of the internet.

It's a win for everybody. ESPECIALLY ADVERTISERS.

Customers get to avoid the NSA levels of intrusion. Brands get to rebuild trust. Digital planners get to do what they're good at and out-think competitors with smart campaigns. Account managers get to do what they're good at and sell good ideas. And creatives ... well we're happy we're not being replaced by AI just yet.

Thanks Apple.