Cookie3: The Google Analytics of Web3 Marketing Explained

Is web3 marketing difficult? Not exactly, it's more complex!

Introducing the “Cookie3” innovative MarketingFi platform. Let’s get into it??

But what exactly is MarketingFi?

Just as bitcoin removed the middleman of banks to offer peer-to-peer transactions, #MarketingFi, aims to bypass traditional advertising giants like Google and Facebook. It enables brands to build direct relationships with consumers while preserving privacy, enhancing targeting, and sharing revenue back with the users.

What is Cookie3 ?

#Cookie3 functions as the "Google Analytics" of Web3, offering an AI-powered data layer that helps businesses, creators, and users engage in a transparent marketing economy. This ecosystem ensures value exchange and rewards users for their contributions. (Cookie3: MarketingFi = AI + Marketing + DeFi)

Cookie3 Key Tools and its Benefits

1. Airdrop Shield

Problem:

Airdrops is a popular tool among Web3 projects to reward existing community members and attract new users. However, In my experience as a Web3 marketer, over 70% of airdrop tokens end up in bot accounts, undermining campaign success.

Solution:

Cookie3’s Airdrop Shield is an AI-powered tool that analyzes wallet behavior to filter out bots, ensuring only genuine participants benefit. This tool evaluates multiple attributes to score and identify authentic users, allowing marketers to approve or reject wallets for their campaigns.

2. Cookie3 Affiliate

Problem:

Working with 1000+ influencers and KOLs from the web3 and web2 industry, I understand the pain of managing and getting value from influencers and KOLs. Running influencer marketing campaigns in Web3 is challenging due to unpredictable monetary demands and difficulty in measuring ROI.

Solution:

Cookie3 Affiliate simplifies this by enabling performance-based payments. This decentralized affiliate protocol connects creators and Web3 projects, ensuring fair compensation for tangible results.?

Cookie3 Affiliate is the first decentralized affiliate protocol and the largest matchmaking platform for creators and Web3 projects, with 18K+ registered KOLs.

3. Cookie3 On-chain Explorer Tool:

Problem:

Google Analytics only provides basic data for Web3 projects like website visits, time spent on site, and geo-data.

Solution:

Cookie3 offers an advanced AI-driven data layer that delivers deep insights into user behavior, allowing businesses to tailor their marketing strategies effectively while ensuring that users are rewarded for their engagement and contributions. It analyzes both off-chain traffic and on-chain transactions, providing a comprehensive view of user interactions. It provides deep insights into user behavior, from wallet addresses to social performance.

4. Cookie3 Website Analytics Tool:

Problem:

Traditional analytics tools like Google Analytics don't capture on-chain activities crucial for Web3 projects.

Solution:

Cookie3’s website analytics tool tracks both off-chain traffic (visits, time spent on site, bounce rate, etc.) and on-chain transactions (NFT mints, token swaps, wallet connections, and more). This way, you can compare different traffic sources like quests, social media, direct traffic, and others, driving on-chain actions effectively.

What Fueling the Cookie3 Ecosystem? The $COOKIE Token

Central to the Cookie3 platform is the $COOKIE token, a utility token that facilitates transactions within the ecosystem. It supports Cookie3 and Cookie DAO by distributing rewards and underpinning the marketing value. Token holders can participate in governance, ensuring a democratic and user-driven approach to platform development.

Backed by top institutional investors

$5.5M in funding secured. Top tier angels & advisors. Here's an exclusive peek at the all-star backers of $COOKIE!

Investors and exchanges may soon demand Cookie3 analytics reports to verify the authenticity of a project’s metrics. Many startups inflate follower counts, website visits, sign-ups, and app downloads to appear more successful using TaskFi platforms like #Galxe, #TaskOn, etc. Cookie3 exposes these vanity metrics, promoting a more genuine representation of a project’s reach and engagement.

Thank you for reading, If you've learned something and want to support me, please comment below, like, and share this article!

Filip Wielanier || Krystyna Kozak-Kornacka || Marco Lucchesini || Antoni Boruszak || Wojciech Piechociński

#Cookie3 #MarketingFi #Web3Marketing #GoogleAnalytics #InfluencerMarketing #AffiliateMarketing