Convincing Clients to Invest in Marketing (Even When They Love Organic)

Ever feel like you're trying to sell a steak to a vegetarian? That's what it can feel like convincing some clients to invest in paid marketing when they're head-over-heels for organic. They love the idea of free reach, and who can blame them?

But sometimes, organic alone just isn't enough to reach those big goals. This week, we're diving into how to gently nudge those organic enthusiasts towards a more balanced (and profitable) approach.

You must be thinking: I get it but Hira but tell me how to convince my Client?

Where do I start?

• Start with a Story (or a relatable scenario):

"Imagine you're running a marathon. Organic marketing is like your daily training – it makes you stronger over time. Paid marketing is like having the perfect running shoes – they give you an edge and help you go faster."

• Acknowledge Their Love for Organic (and why it's awesome):

"I totally get it. Organic is fantastic! It builds genuine relationships, fosters trust, and it's free reach. We all love that! It's like building a loyal community around your brand."

• The "But" (and why it matters):

"But organic reach has its limits. It takes time, consistent effort, and even then, you're only reaching a portion of your potential audience. What if we could amplify that organic goodness and reach so many more people?"

• Explain the Power of Synergy (Organic + Paid):

"Think of it like a dynamic duo. Organic builds the foundation, the long-term brand loyalty. Paid advertising is the catalyst, the fuel that ignites rapid growth and gets your message in front of the right people, right now."

• Focus on Their Goals (not yours):

"I know your top priority is to increase sales by X% this quarter. While organic can definitely contribute, a strategic investment in targeted ads could help us smash that goal much faster and more predictably."

• Offer a Low-Risk Trial:

"How about we start with a small budget for a test campaign? We can focus on one specific area and show you the results firsthand. No big commitment, just a chance to see the potential."

• Transparency and Communication are Key:

"I believe in open communication. I'll provide regular reports, explain the data, and we'll make adjustments together based on what we learn."

• The Branding/Marketing Connection (it's not either/or):

"Branding and marketing are two sides of the same coin. Branding builds your reputation and trust, while marketing gets your message out there and drives conversions. They work best together."

• Data-Driven Decisions (no guessing games):

"We'll use data to guide every decision. We'll track which ads are performing best, which audiences are most responsive, and we'll continuously optimize our campaigns for maximum ROI."

So, while organic marketing is a powerful long-term strategy, remember that it's not the only strategy. Paid marketing can be the key to unlocking rapid growth and reaching a wider audience. Still unsure how to balance the two?

Worried about client buy-in? Start small, show results. Good clients will recognize the value and invest more. Stop hesitating, start communicating.

Client be like:

Still not sure?

Drop me a text, and we can discuss your specific concerns and create something that works for you.

Let's talk growth! Book a free consultation here