Convert your customer on the first screen of your website
Solomon Ndifreke Daniel
Healthcare marketing strategist | Copywriter | Transforming medical brands into market leaders | 4X revenue growth for healthcare providers & medtech companies.
The first screen of your website should be able to tell your visitor about three things that will convert them and gain their trust.
1. Tell them about you or your company
2. Tell them about your product
3. Tell them about your customer testimonial
The first screen is the prime selling space of your website and what you put in it will either make it or break its success, I am not talking about your landing page but the first screen that visitor see before scrolling down to know more about your service or product.
3 mistakes you should not do on your website.
Whenever I visited a website and see a large logo or picture feeling the first screen I wonder how they get to convert their customers.
I know pictures are captivating and optimizing but it should not take away the space for you to create an impression on your customer that will convert them.
Always include a compelling headline that will convert and capture the attention of your audience, most people do the mistake of putting their company name or motto.
Always include your customer testimonial it gives credibility to your product and service and makes your audience trust you.
Take time to re-arrange your content knowing that most visitors can only scan a website and if captivating content is seen they read them.
I always want to see people win in all that they do putting my best service to work, and making sure I get results for their content and copywriting service.