Convert website visitors to leads

Hey there,

This week’s hack is a must-try if you already have good traffic coming to your website! But before that, I have something for B2B marketing enthusiasts.

Try The B2B Marketing Wizard Quiz

The B2B Marketing Wizard Quiz is a short 15-question quiz that is intended to test your knowledge in B2B marketing and related concepts. This is created only as a fun exercise and is not in any manner a contest. You will instantly see your score after completing the quiz. The correct answers will be shared with you within 3 business days of completing the quiz. Reach out to us at [email protected] for any queries.

Click here to try the quiz now.

Now let's get started with this week's marketing hack.

This hack helps to improve the overall website experience.

It helps to convert your website visitors to leads.

It improves engagement on your website.

Wondering what I am talking about?

?? Exit intent popups.

Exit intent popups are banners that pop up when you are about to leave a website. On a desktop, they work based on your cursor movements while on mobile phones, an exit intent is detected using other methods like pressing the back button, scrolling up, staying idle on a page, etc.

But how do exit intent popups help in converting visitors into leads?

The most popular type of exit popup are forms - which you can use to request users to subscribe to a newsletter, download an ebook, unlock a discount code, or get access to an exclusive event. Gamification techniques like lucky wheels are also used as exit popups.

The options are plenty. The idea is to give a killer offer and experience that the user can’t resist.

To understand exit intent popups better, check out the below video from OptinMonster - a popular exit popup creation tool:

The video talks about how this can be done for an e-commerce store, but it works for B2B business websites too.

In addition to exit intent popups, you can also trigger popups based on other criteria such as time spent on a page, scroll depth, inactivity time, etc.

Other tools using which you can create exit popups include Hello Bar, Qualaroo, Informizely, and Optimonk.

According to Optimonk, exit popups received an average conversion rate of 11.09% in 2021. This is proof that the tactic works. Even if you consider half the conversion rate, exit popups are worth giving a try.

One thing to note here is that, if you don’t already have good traffic to your website (say at least 1000 users per month), exit popups are not worth it, since you would end up getting very less conversions, which wouldn’t justify your investment in the tool.

That's all for the week. Hope you loved the hack.

Article of the week

How to structure a lean B2B marketing team if you are tight on budget

Video of the week

Leverage marketing to grow your B2B business

Want to grow your B2B business with innovative marketing tactics? Check out Skalegrow, a new-age B2B marketing agency that will help you implement marketing strategies that align with your business goals. Write to us at [email protected] to know more.