Conversion Rate Optimization - Automation Marketing Tools
As a conversion rate optimization specialist, extending Content types for each stage of the visitor’s journey using various tools like Adobe Market, Google Optimize, Optimizely and others to enunciate results that delve deeper roots of long term feasibility.?
Scope of work includes extension of the knowledge and experience I’ve been bestowed with, congregating the goals of the team and the company or the client.?
With over 15 years of rich experience as a full stack digital marketing specialist and leading multiple conversion rate optimization projects, the deliverables include increasing new acquisitions, illustrating retention strategy and aiming for the improvement of user engagement post acquisition & retention.
CRO and Customer Experience
Everything and not limited to:?
A/B: Google Optimize, Adobe Target, etc
8+ years with Google Optimize. 5 Years with Adobe Target. 10+ Years with VWO, Hotjar & multiple other tools & dashboards.?
Data: Google, Adobe suites
15+ years with Google including Ads, Analytics, Webmasters (GSC). 5+ Years with Firebase, Google Play Console, Google Data Studio. 10+ Years with Adobe Suites including Marketing Cloud tools & acquisitions like Marketo.?
Paid Media: SEM, social
15+ Years with SEM. 12+ Years with Social.?
Developing strategic roadmaps for optimization has been the primary gateway for most if not all the projects I have had the notability of association and it included:?
Conversion Rate Optimization (CRO) is the iterative process of improving a site’s conversion funnel to derive the most value from its traffic.
Start by reviewing all active metrics that can be derived: technical website environment, website analytics, user behavior (heatmaps) and overall user experience.
Create, implement and monitor each hypothesis until the test reaches statistically significant results. Then present a conclusion that outlines immediate website changes as well as future recommendations for iterative testing.
Testing throughout the customer journey or sales funnel
Automating a company’s marketing efforts as a necessary process for organizational growth. It helps sales reps focus on what is important – selling, not sending a client a follow-up email. Automating a company’s marketing efforts can streamline workflows and extend your reach. Hence, automation has always been a key ingredient for all my projects as an internet marketer.
Marketing Automation Tools
Adobe Target, Hotjar, VWO, Hubspot, Lead Squared, Google Optimize, Optimizely.?
Other tools:?
I focus on creating content channels of engagement to increase time spent on the domain. With this objective we look into an integration of Social Content Calendar:
Once we have channeled a Social Content Calendar, we look into push content strategy. Deploy our content channels across various media networks using omni channel communication tools to draft a user persona driven by behavioral analysis. These marketing channels include:
领英推荐
My role has always been the team player who leads by example with the leadership and understanding on all the facets borne from the role of a full stack digital marketer.?
An agile delivery team would be the ultimate winning goal and my professional trophies from all the years of service to multiple clients & companies vouchsafe the testimony.?
Google Search Giveaway
Google Optimize is Sunsetting. Adobe Target is the new Sunrise.?
Take omnichannel personalization to the masses.
The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel.
Stop guessing with A/B and multivariate your user experience testing.
Running isolated user experience testing just doesn't cut it. Target lets you easily test everything through every channel every time.
Improve every experience with AI-powered automation and scale.
AI is critical to modern optimization. Test the experience and personalize it to every visitor, applying artificial intelligence with a single click.
Start with web analytics.
We give you faster results. Collect streaming web data thanks to the power of Adobe Experience Platform for faster analysis and insights everyone can immediately act on.
Marketing analytics that does more.
We work across emerging digital channels, bringing data under one roof to get real-time insights based on a holistic view of your customer.
Attribution is key.
We open the door to better decision-making. Use powerful attribution from paid, owned and earned media to see behind each conversion and invest accordingly.
Predictive analytics brings it home.
We make hard things easy. Our AI and machine learning bring hidden opportunities and answers to everyone with the click of a button.
Difference between Adobe Target and Adobe Analytics
Adobe Target is a personalization tool where users can set up various types of tests (like A/B and Multivariate tests) and offer personalized experiences to end users. Adobe Analytics is an analytics insights tool where all data from digital touchpoints is gathered in order to connect the user journey.
Analytics Shift is designed to automate the ingestion of Adobe Analytics data into Amazon Redshift, as shown in the data flow diagram below. High-level architecture for Analytics Shift.
Better Google Analytics Alternatives
Try out Smartlook for free with our full-featured 30-day trial (no credit card required). Our tool captures every user interaction on your website or mobile app and lets you watch session recordings, define events, build funnels, create heatmaps.
Best overall alternatives and competitors to Google Analytics, including Chartbeat, Amplitude Analytics, Semrush, and Pendo.