Conversion Metrics: Not just for E-commerce

Conversion metrics are important benchmarks of any analytics program and should help drive decision making at the top and bottom of the accountability ladder. They help drive optimization as well as tell a story about how visitors are making their way to either buy, or donate, or download a white paper, or reach out to a REALTOR?: all-important conversion points. This week’s post on The Tuesday Standard will look at the metrics organizations should be watching to understand what is happening today – and predict what will happen in the future of any site that gives visitors the opportunity to act. Read the full article.