The Conversion Funnel: An Ultimate Marketers Guide

Are you struggling to convert, attract or interest customers? Discover the secrets of a digital marketing strategy that converts like crazy, with our Ultimate Guide to Conversion Funnels….

Visitors to customers. That’s what we’re all about.

And that’s what you should be about too.

But is your website converting? Are you seeing high levels of lead engagement but low sales? Are you gaining praise from existing customers, but very few new ones?

Your problem? THE WEBSITE.

Yes, we all love flashy designs and beautiful functionality, but business is not an art gallery.

BUSINESS IS CONVERSION. It’s sales. It’s solving problems for millions of potential customers, screaming for your product.

So, why aren’t they hitting that big green BUY button?

The answer’s simple, there are just TOO MANY big green buttons on your website.

Imagine your customers, wide-eyed and drooling over the About section, the Gallery or the Reviews page.

‘This is amazing!’ They tell themselves, and then the boss walks into the office and they shut your buying page never to return again.

Or dinner’s ready.

Or the phone rings.

And by the time they’ve looked at your beautifully crafted product, hit the Aboutsection, scanned through your photos and considered purchasing…

…they’re gone.

Just like that. A puff of smoke.

Bye-bye customer. Thanks for enjoying my website. I emptied my bank account to make it look this pretty. I employed designers, programmers and spent days revising it so you might buy something.

But I understand that you wanted to look through my charming back pages, before something distracted you from opening your wallet.

A Traditional Website

NO! It doesn’t have to be like that. It shouldn’t be like that. We don’t want you to throw money at internet ads, driving traffic to your site, only for them to disappear.

We want them to buy.

And they will.

They’ll CONVERT at a rate you’ve never seen before.

How? What? Why?

CONVERSION FUNNELS. 

Yeah, we know you’re rolling your eyes, thinking, ‘I don’t wanna hear about any sales mumbo jumbo, I just want a beautiful website to showcase my beautiful products.’

If that’s you, you can roll your eyes all the way to the pawnbrokers.

We don’t care. We’ll buy your stock at less than cost when your business closes, and make a conversion funnel for it all the same.

But if you are one of those smart, gorgeous, determined to change your luck kind of people, you need to follow Einstein Marketer’s steps below, and convert visitors into customers.

Let’s take a look at an EINSTEIN CONVERSION FUNNEL.

Cute, isn’t it?

It will be when your conversion rate is at its optimum, your business is thriving and you’ve got a ton of happy customers.

But what kind of black magic powers this customer converting contraption?

The answer is none. Just a little elbow grease, a solid knowledge of your product and a good idea of your target market.

So, let’s sharpen our knives, whip out the chopping board and slice that conversion funnel into three.

TOP OF FUNNEL

Awareness. You want people to know your product exists, don’t you?

We thought so.

You want to broaden your net of potential customers? Grow traffic? And increase lead engagement?

Knowing smile? Gentle nod of the head? A quick eye into the office to check nobody’s caught that grin and wondered if you’re watching porn?

We thought so too.

But how do we do it?

A thousand different ways. Blogs, videos, social media updates, digital magazines, podcasts, newsletters, emails, photographs, infographics…

The truth is, it doesn’t matter. As long as it appeals to our target market and makes them AWARE of the PROBLEM our product SOLVES.

And if we can grab their attention for a minute or two, we might just draw them out of the big wide web and into our conversion funnel.

EINSTEIN MOMENT –embedding links and placing ads around your content will drive visitors to where we want them most.

Don’t worry, you won’t have to stand over the sink scrubbing the skin from your hands. It’s not a trick. There’s no deceitful juju involved.

You’ve just opened your customers eyes to your product. And now they’re AWARE of your business, they’re going to visit your conversion funnel and BUY.

Still short on ideas? Let’s pretend we’re selling a gardening service. EinsteinMarketer would post a blog about gardens. Let’s say, The 5 Most Interesting Garden Designs of the 21st Century (People love a Top 5).

We’d post it on social media, alongside an eye-catching image and share it with the list we’ve built.

People will flock to consume the content (and be besotted with it, of course), qualifying themselves as having an interest in our industry and they’d be drawn into our conversion funnel.

Want to know more about Top of Funnel strategies? CLICK HERE.

MIDDLE OF FUNNEL

Remember that customer who spent too long looking at your gallery and didn’t buy?

Say goodbye to them.

They’re already over that stage. We moved them through our blog posts, photos and wonderfully shrewd marketing content.

We’ve developed a beautiful relationship with this visitor. They’ve gained value from our first few dates, it’s time to step things up.

So, now they’ve entered our conversion funnel, are we going to give them a handful of links to dilly-dally over? Are they going to size up our About section? Or check out mug shots of the staff?

No, they’re not.

They’re going to hit a page with two options, take it or leave. And believe Einstein,they’ll take it.

We won’t ask for a lot, just some basic contact information (name and email address) and in exchange we’ll offer a generous helping of value rich content.

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